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DELA Technologies

Effective and Safe enforcement of road traffic offences.

Ghana
Market: Internet and IT, Transport, Services, Artificial Intelligence
Stage of the project: Prototype or product is ready

Date of last change: 01.10.2022
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Idea

The Police service struggles to enforce road traffic regulations effectively. Our technology automatically detects major traffic offenses and provides an e-platform for issuing/processing tickets.

Current Status

Working prototype
Consulted with all stakeholders involved with positive feedback
Now seeking to raise funds for a comprehensive Pilot

Market

Enforcing Authority (Police)
Vehicle Regulatory Bodies
Insurance Bodies
Road and Transport Ministry

Private Cars
Commercial Cars
Motor Bikes
Tricycles

Problem or Opportunity

In Ghana and across many African countries, the lack of an effective ticketing system leaves a gap in road safety and traffic management. The current system of enforcing road traffic laws involves processing the offending driver to court before a fine is issued; and as an incentive for the offender to appear in court, their vehicle is impounded or their license seized. This is a great inconvenience, especially for minor offenses. As is often the case, they would rather pay bribes and be set free than be processed; therefore the offenses stand uncorrected, and our roads non safer.

Solution (product or service)

Our business offers a technology that when installed in a car, automatically detects major road traffic offenses and provides an e-ticketing system for processing and payment of fines. Other traffic offenses not detected automatically, are processed by a police officer using a mobile device and immediately, the driver is notified via SMS/App to pay using various e-payment options available. In an instance where a fine issued is not contested in court yet left unpaid within the stipulated time, a warning light is shown on the device to prompt the Police for further action.

Competitors

This is an innovation tailored to tackle the problem thus there is no direct competition. However, we anticipate some barriers to market penetration. Key among them is the reluctance of the general public to accept the innovation.

Advantages or differentiators

1. Street cameras only detect offenses at a specific geographical location but our technology is not limited by geographical location

2. Speed guns only check for over-speeding and require personnel to operate them, however, our technology automatically detects 4 other major traffic offenses and doesn't require a police officer.

3. The manual way of processing offenders is ineffective, our technology deploys AI and state-of-the-art systems to issue and process paperless tickets

Business model

Revenue will be generated from two main means
1. Sale of Devices to Enforcing Authority (Police service)
2. Services
- Commission on Tickets/fines
- Commission on road tolls
- Service charge (DVLA & NIC)
- Device installation fees
- Licensing for use in other jurisdictions

Money will be spent on

Advanced Prototyping
Pilot Test (Phases 1 and 2)
New Hires
Logistics

Offer for investor

30% Equity in DELA Technologies

Team or Management

Risks

There is a tendency to perceive our technology as a system designed to take money from them and may resist its smooth implementation.

Incubation/Acceleration programs accomplishment

Kumasi Business Incubator

Won the competition and other awards

Top 5, Presidential Pitch Competition
2nd Position, North Star pitch competition Ghana

Photos

Photo 1 - Effective and Safe enforcement of road traffic offences.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation