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Capsulab

The world's first Factory in a Capsule

Israel
Market: Medicine, Food industry, Services, Another, Robotics
Stage of the project: Operating business

Date of last change: 30.08.2022
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Idea

Capsulab addresses the growing consumer demand for fresh and personalized products - when they want and how they want it.

With its Factory in a Capsule technology, CPG brands can become the "Nespresso" of their category- providing fresh, natural and personalized products on-demand based on consumers' preferences

Current Status

Our tech is mass production ready. We are currently operating paid pilots with some of the world's leading beauty and pharma brands worldwide.

Market

Our business model is B2B. Our target market includes brands, manufacturers and distributors in the fields of Cosmetics, Food, Supplements and Pharma, based mainly in Europe and the US.

We address today's largest consumer and manufacturing mega-trends- Naturality, Freshness, Personalization, supply chain, and sustainable manufacturing. Each of those is separately estimated as a multi-billion worth industry.
For example- The main value proposition in coffee capsules is freshness. The coffee capsules market is estimated to reach US$ 6.1 Bn in 2022 and is projected to surpass US$ 9.8 Bn by 2032.

Our innovative solution is the first to address all of these fields at once, providing a multi-segments solution with a diverse value proposition in each field.

Problem or Opportunity

The way we manufacture and consume beauty products hasn't fundamentally changed in the last 100 years- factory to store to users. Capsulab's Factory in a Capsule tech disrupts that traditional process by changing where manufacturing happens, thus shortening the supply chain and creating products at the point of use. Our real-time manufacturing tech allows our partners to address consumers' growing demand for fresh, natural and personalized products- all mega consumer trends.

Solution (product or service)

Capsulab's Factory in a Capsule tech changes consumer experience at its' core- enabling the creation of any CPG product in real-time with a one-button, one-minute operation.
We've developed offerings in the fields of Cosmetics, Food, Supplements, and Pharmaceuticals.

The Capsule tech supports up to 18 materials slots that can be mixed based on a custom recipe. It's supported by our digital platform which allows the accumulation of high-resolution usage data and uses it to help improve product performance.

Small and easily integrated into any environment, Our technology allows us to provide:
* Personalization -every product is customized on the spot to fit consumers' ever-changing needs and preferences.

* Short Supply Chain - By moving the manufacturing process to the point of use, Capsulab's tech cuts the supply chain short, ensuring supply will always meet demand perfectly.

* Active Ingredients - the raw materials are preserved in vacuumed cells until the product mix and use, thus prolonging products' shelf-life while maintaining the potency of the active ingredient and improving overall performance.

* Natural & Clean - as the product is manufactured in real-time, the brand can minimize the use of stabilizing agents.

Our business model is B2B, backed by patents and production ready.

Competitors

The alternative solutions in the market today are mainly focused in the beauty segment. the major players are:
* L'Oreal Paris- offering 3 customization devices:
1. L'Oreal Perso- a home device for skincare.
2. YSL Rough Sour Mesure- a home device for lipstick,
3. CostumDOZE- customized skincare in retails.

* BASF- with Emuage device for customized skin and hair care in retails/home.

* L`OCCITANE - with DUOLAB home device for costumized skincare.

* Shiseido Optune –loT Customized Skin Care System in retails.

Advantages or differentiators

Capsulab is the only one to offer:
1. The full product range - Beauty (Color Cosmetics, Skincare, Haircare), Supplements, Food and Pharmaceuticals with the same technology.
2. Zero Maintenance- All other products require set-up and cleaning.
3. Simplicity- No inventory management. One button-One minute operation.

Business model

Capsulab operates in a B2B business model. We cooperate with strategic partners in the fields of cosmetics, supplements, food and pharmaceuticals.

Regarding revenue sources, a “RAZOR & BLADES” model is applicable-
✓ Low-Profit- Margin Machine
✓ High-Profit-Margin Consumables (capsules)

Capsulab provides the brand with machines, capsules and a full digital platform in a costumed system based on the company's structure and needs.

Money will be spent on

* Business Development & Sales
* National phase patents
* Production infrastructure
* Full Certification (CE & UL)
* Software Development

Team or Management

Incubation/Acceleration programs accomplishment

We have yet to participate in an acceleration program.

Invention/Patent

We have 5 core patents for the capsule tech and the machines.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video