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iBrainy

Israel
Market: Education, training, Artificial Intelligence, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 11.08.2022
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Idea

iBrainy is an e-learning platform and community that empowers older adults to learn & connect through artificial intelligence (AI), accessible quizzes, gamification, courses, and interactive lectures.

Current Status

Currently, we have 30k organic monthly visitors to our website. We also have around 2000 users on our mobile apps (iOS & Android), and we have a 50% higher retention rate than the education mobile apps industry. We also signed a big partnership agreement with an Israeli unicorn company.

Problem or Opportunity

Older Adults Feel Irrelevant, their self-esteem decreases at 60, and they feel outdated, isolated, and lonely.

According to much research, learning provides cognitive stimulation and correlates to successful aging. Also, knowledge correlates to self-esteem.

However, today there is almost no digital solution designed for these specific needs of older adults. There is almost no digital solution to help older adults learn and connect in an experience that is fully accessible for older adults.

iBrainy will be their go-to platform to learn, connect and flourish in older age.

Solution (product or service)

iBrainy is an e-learning platform & community that empowers older adults to learn, connect and feel relevant again. Through artificial intelligence (AI), interactive and accessible quizzes, gamification, and courses, older adults will learn general knowledge, academic knowledge, and modern topics.

iBrainy encourages older adults to connect through a thriving community, interactive lectures, guided discussion groups, and more. Our community goal is to reduce older adults sense of loneliness and isolation.

Business model

US older adults above the age of 55 will find us through SEO (Desktop) and ASO (organic growth on the app stores). Also, B2C user acquisition through Facebook ads and Google ads.

Also, an Israeli unicorn company approached us. They loved what we do, and we signed a partnership agreement with them. They will show a link to our product to hundreds of thousands of users daily.

Incubation/Acceleration programs accomplishment

Techstars Tel Aviv, Israel
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