Photo - Matrix Hunt
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Matrix Hunt

Competitive blockchain game rewarding fitness performance

Ukraine, Dnipropetrovsk region
Market: Entertainment, Blockchain, Virtual and Augmented Reality, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 22.08.2022
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Idea

An augmented reality game for mobile where players compete for a crypto prize by exploring their neighborhood and solving brain fitness rounds in a Pokemon-Go-like way.

Current Status

We currently have a prototype: a playable build that has the exploration and deciphering mechanics but not yet the multiplayer. It is available in TestFlight for iOS. We are looking for early investment to turn it into MVP and start gaining traction.

Market

We are targeting the global market of iOS gaming, which was estimated at $52 billion and 400+ million users in 2021.

Problem or Opportunity

Many people know that exercising is good for health but cannot bring themselves to do it regularly. Move-to-earn (m2e) and health-to-earn (h2e) games have come into being in 2022 to solve this problem and take a rapidly growing chunk of the 100-billion global fitness market.

Solution (product or service)

We are offering our players an opportunity to win a large amount of cash by being the fastest walker and solver. That will give them motivation to exercise, while also rewarding strong performance.

Competitors

Genopets and STEPN are currently the most popular games in this emerging market.

Advantages or differentiators

We offer a novel take on the M2E model. Rather than paying a "guaranteed" (it is actually token-price-dependent) small reward for walking a target number of steps, we offer an opportunity to win a BIG prize by outpacing your fellow players.

Unlike many other M2E projects, we are transparent about how we make money, where it comes fr om or wh ere it goes to.

While blockchain is an essential part of our app, it is used only as a technical means to collect bets and pay winnings. Thus, our project's performance will be unaffected by crypto price volatility.

Finance

Projected 1-month cash flow: $12.5 million
Projected 1-year cash flow: $150 million
Unit economy: ARPU = $25, CPI = $1

Business model

We are using a blend of gambling and move-to-earn (M2E) models.

The revenue will come from:
- Player bets (90% paid as a prize to the winner, 10% earned by the developer)
- In-app purchases
- NFT sales

Target Metrics:
Conversion rate: 10%
Install rate: 3%
Players in Month 1: 500,000
1-day retention: 30%
7-day retention: 10%
30-day retention: 3%

Money will be spent on

We will spend our first $100,000 on:

Development Tech: $15,000
Art: $10,000
Marketing: $75,000

At the end of this stage, we will have an MVP and first users.

Offer for investor

We are offering 2% of our company for each $10,000 invested.

By investing $50,000, you will get 10%.

By investing $100,000, you will get 20%.

This offer only holds until we attract our first $100,000.

Risks

The main risk is that this game will fail to attract a sufficient number of players to make it profitable. To address this risk, we are planning our marketing effort carefully, using a mix of direct advertising, community building and influencer collaborations.

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