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B4B

Montenegro
Market: Blockchain, Crypto currency
Stage of the project: Prototype or product is ready

Date of last change: 20.06.2022
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Idea

A decentralized influencer marketing platform with reputation-based rating and rewards.

Current Status

Before pivot:
We made 1000+ advertising campaigns in 16 countries and achieved $ 20,000 MRR (February). Had 5000+ influencers database with advertising results.
B4B Functionality:
- A personal account for brands
- Algorithm recommend suitable influencers based on parameters and previous statistic by segments

Now:
8 businesses are ready to be early adopters
300 influencers are ready to join the platform
Tokenomics
B4B Functionality:
- A personal account for brands
- A personal account for influencers

Problem or Opportunity

In the market of influencer marketing and in six months has launched 300+ advertising companies in 12 countries for 24 brands.
We faced problems in ads cooperations with influencers, which leads to delays and losses of funds:
-Long response time or no response from the influencer, due to a lot of requests in Direct Messages (up to 3 months)
-Delaying the date of the ad campaign
-There is no complete history and statistics of the influencer's advertising campaigns in one place

Solution (product or service)

B4B - A decentralized influencer marketing platform with reputation-based ratings and rewards.
We concentrated on solving the global problem in ad cooperation with influencers and involvement for both sides. We produce the dual-token reputation model to motivate influencers to stay active on the platform,
Influencers on the platform create ad content and receive payment from brands for ads and B4B tokens. The number of tokens for the ad campaign is determined by 3 parameters:
-the cost of advertising
-the feedback from the brand
-the number of ads

Business model

Brands pay a subscription for access to the database of influencers (100-500$) + a transaction fee (3-5%) when paying for an ads campaigns
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