Photo - Supliful
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Supliful

USA, Colorado
Market: Internet and IT
Stage of the project: Operating business

Date of last change: 30.05.2022
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Idea

Supliful makes it easy for creators to launch their own private label brand (CPG, functional foods, edible wellness) to earn more money acting as a silent partner on their behalf.

Current Status

8 months into Beta-Launch:
+$500k GMV
+4000 signups
+800 connected Shopify stores
20% MoM growth
$950k raised to date

Problem or Opportunity

For Creators to launch their own private label brand they need to:
> Invest +$25k in inventory without really knowing whether its going to work
> Spend months to find the right production partners
> Set up distribution
> Hire team of people to run the whole business

Solution (product or service)

With Supliful Creators:
> No need to invest upfront in inventory;
> Find 100+ products from 15 supliers with one click;
> Product deliveries done on behalf of creators from our facility
> We replace a team of people to let creators focus on content creation and marketing of their products

Business model

Three main revenue drivers:

> 33% markup on average for the products we list on the platform;
> 39$/349$ subscription plans
> 5% commission on our hosted storefronts.
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