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Place2Biz

France
Market: Services, Mobile applications
Stage of the project: Operating business

Date of last change: 16.05.2022
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Idea

Place2Biz is a social referral marketplace based on digital word-of-mouth that converts anyone into a brand ambassador and lets brands
automatically track and pay for users’ sales conversions.

Current Status

Volume : 40 000 €
Number of buyers : 350
Number of buyers m-1 : 325
Average spendings : 33 €

Number of download : 9 k
Number of users : 7.5 k
Organic acquisition : 40 / j
Number of transactions : 1 400

Number of connexion : 400 k
Average time per session : 10 min

Partner retailers : 200
Subscribing retailers : 55
SaaS revenue : 45 000€
MRR : 3 750€

Problem or Opportunity

B2C
Problems :
Unpaid content creation
Seek adapted recommendations
Seek more authentic content

B2B
Problems :
Seek new digital distribution channels
Seek new ambassadors
Measure ROI of influence marketing campaigns

Solution (product or service)

B2C
Our solution : Turn customers into engaged ambassadors to convert their networks into new customers

B2B
Our solution : Monetise consumer recommendations

Business model

Current Business Model :

1) Commission on transaction :
Transaction following a recommendation
Post-recommandation recurring transaction

2)B2B subscription :
Discovery
Pro
Premium

Future implementations :

Data monetisation :
Consumption habits
Sponsored content
Geolocation
Surveys

User subscription :
Exclusive deals
Free cash-out
Increased retribution & cashback
Increase RSE participation
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
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Finance
Invested in previous rounds, $
Business model
Money will be spent on
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Won the competition and other awards
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