Fowrry is a digital platform supplying essential commodities at the doorstep of consumers. Multiple layers of middlemen involved in the Agri distribution is soaring the price from Farm to Consumers and increase wastage. Bridging Farmer & Suppliers to B2B and B2C digitally will control pricing & wastage
Current Status
3 Years in Business and Year on Year Growth
72,000 Orders delivered Valuing $847,000
Working on Sustainable business model and not money burning
Revenue Generating and near to break even
Won USAID Grant of $50,000 and invested 100% in Machinery and Infrastructure upgrade
Winner of PakImpactInvest competition and won almost $14,000
Won Ignite 4YFN Competition and presented Fowrry in Barcelona Spain at GSMA 4YFN complete sponsored by Ignite
Diversified team of Co-Founders with experience from Finance, IT and Large Scale Operations with Fuel to scaleup can surprise
Market
Middle Class and upper class Consumer range from 15 years to 60years;
TAM $125B
SAM $31.25B
SOM $7.8B
Problem or Opportunity
Agritech is in a Boom in Pakistan as Population size of 220M as TAM of $125B is waiting for multiple unicorns in this field and our concept and business plan solving major issue as Multiple layers of middlemen involved in the Agri distribution is soaring the price from Farm to Consumers and increase food wastage due to Multi-station storage.
Solution (product or service)
Our goal is to provide basic food at affordable prices during high inflationary period, which will directly result in saving in their monthly income.
Digitizing the Agri market for farmers to list and sell their products online to better participate in the upcoming digital wave.
Centralized distribution system to reduce distribution losses; shelf losses and sorting & grading losses.
Reduce wastages in fresh produce resulting during multiple layers of logistics in bringing from farm to market, and generate additional unlocked income for the farmers.
Better storage, processing, packaging and delivery of the fresh produce to minimize waste and further processing of leftover produce and creating more value
Competitors
PandaMart, Airlift, GrocerApp
Working in the domain from the last 3 years, we have successfully cracked the Agri supply chain code and we are able to procure good quality produce with better prices
1- Offering Government notified rates to consumer (Best lowest Prices)
2- First Mover, Strong Market Connections
3- Free Delivery with Money back guarantee
4- End to End Tech Solution, Custom ERP
5- B2C, B2B, B2B2C Customer
6- Our competitors are our Opportunity as well; as we are supplying fresh produce to our competitors as well.
Advantages or differentiators
AgriTech is still evolving creating big gap for companies to establish
Most of the competitive Apps are still in B2C and offering high prices
Major companies as listed below have established in Islamabad, Lahore and Karachi
Most of them offering Free Delivery
None is offering Government notified Prices
Fowrry is supplier to most of the below companies and due to better procurement our profit margins are still better then those below supplying to customers at higher prices
Finance
Fowrry Revenue Model is in 4 Sections
1- Fresh Produce: Margin from Buying to Selling
2- E-Commerce: Percentage on Sales
3- Delivery Charges (Future Plan)
4- Premium Marketing (Future Plan)
Business model
Fowrry is a digital market place where vendors and business owners can place there store for customers to be visible, and customers can buy directly from our Android and IOS apps. Backend Server is completely atomized solution to bridge customer orders with Vendors and ultimately with riders (Rider App).
For AgriTech Fresh Produce we have inhouse teams for procurement and processing at warehouse then deliver to customers as per orders. Most of the B2B and B2B2C Orders are already placed 12hrs prior delivery and are 80% through banking channel payments
Money will be spent on
Infrastructure Enhancement
Logistics
Sales And Marketing
Tech Enhancement
Incubatee at National Incubation Center Islamabad
Won USAID Grant of $50,000 and invested 100% in Machinery and Infrastructure upgrade
Won the competition and other awards
Winner of PakImpactInvest competition and won almost $14,000
Won Ignite 4YFN Competition and presented Fowrry in Barcelona Spain at GSMA 4YFN complete sponsored by Ignite
