Photo - Trackbar
56638

Trackbar

Austria
Market: Tourism, sport, Electronics, Gadgets, Artificial Intelligence, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 24.03.2022
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Idea

We are the technology provider for connected fitness. We build technologies based on AI, radar, and gamification to fast-forward gyms, gym equipment, and fitness apps into the digital era of fitness.

Current Status

We are already selling both our products to the manufacturer ERGOFIT, and are having a great pipeline of manufacturers to onboard in the next months. Additionally, we kicked off our own direct sales to gyms this March.

Problem or Opportunity

Connected Fitness is becoming the crucial component for success. However, traditional fitness providers from gyms, equipment manufacturers, and fitness apps did not invest in the digitization of fitness.

Solution (product or service)

We provide connected fitness technology to fitness providers. Our Motion Capturing Sensors and AI-Algorithms track everything related to strength training. Our apps enable gamification and community-driven fitness. Thus, we fast-forward our partners and their products into the digital era of fitness and build products that conquer the market.

Business model

We are selling the CURVE Workout system to gyms for 349 EUR per sensor and a yearly software fee of 500 EUR per gym. To manufacturers, we are selling for 197 EUR. Upselling is performed to gyms with gamification, marketing, workout planning, and community software features charging monthly.

The Trackbar Mobile Sensor sells at 86 EUR and is sold to manufacturers and fitness apps with a limited package of trackable exercises. We are upselling the AI for additional exercises. Workout planning functionalities, extended analysis, and gamification will come at a monthly subscription fee.

Incubation/Acceleration programs accomplishment

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