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CULT CREATIVE

Malaysia
Market: Other, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 22.03.2022
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Idea

Cult Creative is the network platform where jobseeking creatives and employers find each other. More than a job site; our platform enables creatives to showcase the best work, connect and collaborate.

Current Status

The first iteration of our platform has proven to be market-fit, from our numbers through revenue growth and positive feedback. Since our beta launch in September, our metrics include organic MOM user growth (97%), MOM revenue growth (105%), returning customers (44%), and success matching between employer and creatives (20%). Total Revenue (May-Dec 2021): $15,000

Problem or Opportunity

Creatives struggle to find work:
1. Llimited network outside of our industry
2. Found work through "a friend of a friend" - informal and unstructured
3. Creatives don't feel valued or seen in traditional job platforms like Linkedin as it doesn't showcase portfolios, an essential element to promote professional experiences and connect them to the right opportunities. 

Employers struggle to find quality creative talent directly:
1. Lack the network and time
2. Lack the understanding and expertise
3. No unified platform to view portfolios

Solution (product or service)

Think of it as LinkedIn for the creative world, Cult Creative has developed a network platform that allows match-making for creatives and creatives that employers want to tap into. However, we are much more than a job site; our platform enables creatives to feel seen and valued and become a tool to build connections, collaborate with like-minded peers and long-term career opportunities.

Business model

Our primary customer is Employer. Employers can purchase job tokens to post job ads. $70/token lasts for 30 days.

In Q3, we will be introducing a recruiter pro monthly subscription service that automates headhunting through simple data points, like skills, years of experience, prefered employment type and expected salary. The recruiter pro plan ($230/month) comes with a web-based employer dashboard for more accessible job postings and performance analysis. Ultimately, our goal is to have all data points autofill for more effective hiring.

Incubation/Acceleration programs accomplishment

1337 Alpha Startups Accelerator 2021 - Top 2
Draper Startup House x MDEC Founders Grindstone Bootcamp 2021 - First Runner Up
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