Photo - Meraxe
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Meraxe

Meraxe - a service for creating online marketing contests.

Russia, Belgorod region
Market: Internet and IT, Entertainment
Stage of the project: Prototype or product is ready

Date of last change: 23.02.2022
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Idea

Meraxe - a service for creating online marketing contests. The service allows brands and bloggers to easily create a contest, and followers to participate in it following transparent conditions for winning. We have prepared intuitive templates for a quick launch of the contest, and also took care of the security, so that the victory in it is absolutely fair.

Current Status

At the moment, the project is running, we launched it on December 20, 2021. At the moment, bloggers have created 10 contests for their subscribers with 840 registered users.

Market

B2B - Bloggers, celebrities, brands.

Problem or Opportunity

Now you have to hold contests on landing pages or on social networks, and this is inconvenient.
FOR ORGANIZERS OF COMPETITIONS:
Suitable tools for organizing and holding contests must be sought from external services.
Available contest formats attract “prize hunters”, but do not increase conversion.
Lack of collection and storage of statistics on contests and users.
FOR CONTEST PARTICIPANTS:
Low transparency of the competition undermines confidence in the honesty of determining the winner.
Contest mechanics scare away participants, forcing people to exploit their social ties.
No ability to search for contests

Solution (product or service)

MERAXE is the first independent Internet platform for organizing and conducting marketing contests. We focus on increasing brand conversions. Meraxe provides a platform, a variety of contest templates.

Competitors

Direct competition (competition services): votigo, wishpond, heyo, easypromos, leevia.
Indirect competition (social networks): instagram, tiktok, facebook.

Advantages or differentiators

MERAXE is the solution most focused on the organizers and participants of competitions.
FOR CONTEST ORGANIZERS:
A wide selection of templates allows you to create a variety of contests in a few clicks.
AI selects the audience based on potential conversion.
Collecting statistics on contests and participants allows for in-depth analysis. FOR COMPETITION PARTICIPANTS:
Transparent mechanisms for choosing the winner.
Freedom in choosing a contest without fear for your social capital.
Aggregation of contests on one platform with the ability to search and personalize it.

Finance

1. Subscription to the service for contest organizers.
2.Advertising within the platform
3. Promotion of contests in the news feed

Business model

Promotion is planned through cooperation with bloggers and authoritative persons in the field of marketing.

Money will be spent on

Scaling the platform, entering the global market. Strengthening the technical part of the project.

Offer for investor

10% - 15% share in the company, the size of the share depends on the amount of investment

Team or Management

Risks

Risk: If one of the world's leading social networks decides to add a contest feature.

Incubation/Acceleration programs accomplishment

No

Won the competition and other awards

No

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation