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SoMin.ai | AI Marketing

Singapore
Market: Internet and IT, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 14.02.2022
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Idea

SoMin.ai, a Deeptech Startup, developed and is constantly improving an AI-driven SaaS platform that allows automatic optimization of marketing expenses (improving KPIs) on major digital ads platforms

Current Status

Team of 42
Up to 100K USD MRR
x2.92 MRR growth in 2021
44% growth in ARPU in 2021
x2.66 estimated CLV growth in 2021
23 markets
> 70 clients
> 1M investments
Gartner Cool Vendor 2020, Top25 Sber500 and Top100 Global Startups, Skolkovo residence 2022.

Problem or Opportunity

In the marketing and advertising industry we are bombarded by so much data on a day to day basis. In the end this results in a downward spiral of loss in profitability for agencies due to excessive manhours and lost opportunity for businesses. This is why we focus on machine learning and AI to help businesses adapt and transform their marketing.

Solution (product or service)

Our first product is an entire system that helps businesses understand their audience, convert it into actionable targeting automatically, and run their ads. Long-Tail Ad Targeting driven by AI is a key feature of SoMin.ai platform. It is based on 6 years of scientific researchers of founder prof Aleks Farseev in ITMO (Russia) and SUSS (Singapore).

Business model

Different pricing tiers depending on usage and features.
Installment + 6 pricing tiers of subscription:
i. $1,150 up to $10K, SMM or SEM
ii. $2,300 up to $25K, SMM & SEM
iii - vi. Customized for clients needs
3 / 6 / 12 / 24 months contracts

Incubation/Acceleration programs accomplishment

We've participated in 500 Startups accelerator, conducted by Sber (CIS)
Plug'n'Play (Indonesia)
GSD Labs Pre-Accelerator (USA)
We've also participated in 10+ more other acceleration programs across the Globe, which are less known.
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