Photo - haas – happiness as a service
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haas – happiness as a service

Germany
Market: Internet and IT, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 18.01.2022
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Idea

HAAS translates feedback into action
We built a superior feedback tool, showing how a customer feels and WHY they feel this way. We help orgs reduce churn, generate sales, and protect their brand.

Current Status

Launched MVP
Participated in 2 accelerators
Active users: 1k weekly
Revenue: $2k monthly recurring (MRR)
Proof of Concept created: 5 pilots
Short-term sales funnel: $500k
4 LOI’s signed with large enterprises
Won the Draper university Pitch Competition

Problem or Opportunity

Customer loyalty is much harder earned than lost!
Loyalty is an ever-increasing challenge, especially in the digital era.

In an era of big data and machine learning, the traditional feedback tool is a mere gimmick, nothing more than a digital placeholder for the 200-year-old paper survey. In its current form, the feedback tool is a missed opportunity of getting to know one's customer.

Poor customer understanding leads to pain!:
- Customers leave when their needs aren’t met
- A single incident can change how customers view a company
- Improper communication leads to missed sales

Solution (product or service)

Translating feedback into action!
Interact with your customers and find the ‘WHY’ behind the numbers, taking control of the customer expedition.

haas is a web-app, that can be integrated at any possible touchpoint, narrowing down exactly how a customer feels and WHY they feel this way. The gathered intelligence acts upon this with meaningful solutions.

In the following years, we will focus on blending the different machine learning disciplines of Natural Language Processing, Computer Vision, and Graph Neural Networks.

Revolutionizing the world of customer feedback!

Business model

haas is a SaaS Company with monthly reoccurring revenue
The average Enterprise customer monthly fee is $4k
Our average contract length is 1 year
And In 2024 an Enterprise sales rep will generate almost $800k a year

Incubation/Acceleration programs accomplishment

- Startplatz
- Cyberlab
- Draper University (starting in May 2022)
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