POKLET

Poklet is an efficient and handy app to support parents educating children about money management. The app comes with a personal payment card for your child – connecting the lessons with real life

Total registered users
13 897
Subscribers
1 738

MARKET OVERVIEW
Parents
30-50 years old
Children
7-17 years old
Addressable Market
More than 60 mil. children in the European Economic
Area (EEA).
Current and neartime markets:
Lithuania 0,3 mil. children.
Poland 4,2 mil. children.
The Netherlands 2,1 mil. children

Many people do not have basic financial knowledge.
OECD reports that on average across G20 countries, fewer than half of adults have minimum target financial knowledge. Lack of knowledge is followed by poor behavior related to saving, borrowing, budgeting, mindful shopping. The way to ensure the financial future of children is by
teaching them financial habits as early as possible. Access to modern financial education tools and the motivation to learn financial skills are still very limited.

FINANCIAL EDUCATION:
- Lessons for children and tips for parents.
- Set financial goals.
- Assign tasks and get rewards.
- Opportunities to invest.
DIGITAL WALLET:
- A debit card for every child.
- P2P payments for Poklet users.
- Manage pocket money.
SAFE ENVIRONMENT:
- Parents manages the card and oversee transactions.
- Monetary transactions are under the supervision of
a central bank licensed company (EMI license).

DIRECT COMPETITORS
USA (funding $50m+) - Greenlight (valuation - $2.3b) , Step, Current.
UK (funding $5m+) - Gohenry (valuation - $0.34b), Nimbl.
France (funding $5m+) - Pixpay, Kard.
Rest of Europe - Gimi (Sweden, funding - $5-19.9m) Momonii (Denmark, funding - $0-4.9m).

Poklet has a strong educational site, while others are simply a banking apps and credit cards designed for children

MAIN REVENUE
Subscription - 3,99 EUR/month
SUBSCRIBERS (FORECAST 2023)
Lithuania - 15.000
Poland - 105.000
The Netherlands - 43.000

BUSINESS MODEL (FREEMIUM):
Basic functionality for free.
Subscription fee for a payment card and educational content. Subscription fee - 3,99 EUR/month. Parent top up fee for non subscribers - 0.49 EUR/trans.
Future revenue potential:
Partnerships.
Interchange.
Reselling third party products.

Content creation and translation 7%
Marketing and sales 13%
Administrative expenses 22%
IT development 58%

Changing in legislation on availability for children to use apps and payment cards

none.

Poklet has been listed as one of the most promising EdTech start-ups in Baltic and Nordic regions
https://lnkd.in/eqBpWUNQ