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ERTH

Malaysia
Market: Trade, Services, Electronics
Stage of the project: Operating business

Date of last change: 13.12.2021
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Idea

Electronic Recycling Through Heroes is a digital platform that pays households & businesses to recycle their unwanted electronics including a free pickup service.

Current Status

We have won the top e-waste collection center award in Malaysia 2021. We have diverted more than 500,000 kgs of e-waste from landfills and served more than 3,000 customers including DHL, Volvo, United Nations, Hong Leong Bank and many others.

Problem or Opportunity

E-waste is the fastest growing waste stream. There is a lack of collection infrastructure in most countries which results in the e-waste recycling rate being stagnant for years. Most households and businesses would be interested to recycle if there was a reliable infrastructure enabling them to do so.

Solution (product or service)

We offer an uberized collection network of freelancers (Heroes) who pickup unwanted electronics from the customer address on-demand. We also pay a cash reward to the customer as well as a service fee to the Hero. The collected items are then sorted into Grade A (reusable), Grade B (repairable) and Grade C (recyclable) and monetized accordingly.

Business model

We generate revenue by selling Grade A devices through ecommerce, selling Grade B spare parts to B2B vendors, and Grade C items to licensed recovery facilities. Through this model we are able to achieve a 50% profitable EBITDA margin.

Incubation/Acceleration programs accomplishment

ScaleUp Malaysia, Selangor Accelerator Program, MaGIC Social Enterprise Bootcamp, Alipay 10x1000 Accelerator
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Idea
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