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Evlumba

Turkey
Market: Services, Artificial Intelligence, Virtual and Augmented Reality, Mobile applications
Stage of the project: Idea or something is already done

Date of last change: 08.12.2021
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Idea

Evlumba is the brand new technology that provides architectural concept designs to inspire consumers who would like to design their own living space and enjoy browsing through interior design ideas.

Current Status

By the end of 2022, Evlumba aims to obtain the numbers below:

- 1.6 mn traffic per month
- 275.000 concept designs in total
- 550.000 tagged products in total
- 27.500 professionals in total

Problem or Opportunity

1-Furniture and home appliances that belong to different brands could not be found together in one single concept. And customers spend much time and money among markets to achieve that.

2-There is a common perception in Turkey, that reaching interior designers is sort of luxury.

3-Architects and Interior designers are facing difficulties to establish their own work especially the fresh graduates who intend to work while studying and get experience. They cannot find a platform that gathers them.

Solution (product or service)

1-The concept of Evlumba, for combining products from different brands in certain design concepts, is gathering them together as business partners not competitors and in this business model the time and financial resources are being saved.

2-It is aimed to break the perception of that reaching interior designers is a luxury, and make it possible and accessible.

3-In addition interior designers will exhibit their work portfolios whether small or large to make network and find job opportunities.

Business model

Evlumba (B2C) Income Model is based on affiliate marketing so that commission rates will be different in each sector according to conversion rates. Income sustainability will be provided with promoting and tagging products and these will be income strategies of Evlumba.

Tagging Product Income: Based on the conversion rates of sectors there will be price evulation of tags on the products and will be valuable tags. There wil be fee for those who want to be in the same consept with valueble tags.

Promoting Products: Fee applied on sellers products who want to be placed in the first rows.

Incubation/Acceleration programs accomplishment

- 2020 İTÜ Çekirdek Incubation Program's Quarter Finalist (İTÜ Çekirdek is Turkey's biggest and Europe's third biggest Incubation Program which is supported by Istanbul Technical University and important public and private sector representatives in Turkey.)
- Finalist in 2021 BTM Incubation Program (BTM (abbreviation of Bilgiyi Ticarileştirme Merkezi- eng. Idea to Business) is an incubation program established by the Istanbul Chamber of Commerce.)
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