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Cubtale

USA
Market: Electronics, Mobile applications
Stage of the project: Operating business

Date of last change: 28.04.2023
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Idea

Cubtale is the first platform that improves the quality of child care by providing real-time care guidance and coordination tools to new parents.

Current Status

Cubtale reached 50K super-engaged users in its first year. Cubtale is experiencing an average 220% QoQ growth on revenue, coming from 2 revenue streams, app subscription and hardware sales. Cubtale made $60K in its first year of launch, and has a 30 day retention rate that is 5X better than category bests.

Problem or Opportunity

Becoming a parent is a transformational experience, involving psychological, physical, and emotional changes all at once. With so many things happening, the amount of information parents are exposed to makes this journey overwhelming. 78% of parents report anxiety and 80% seek support. A platform that personalizes parenting journeys by providing the proper care guidance and connections at the right time, while enabling tools for coordination is needed for better care.

Solution (product or service)

Cubtale personalizes new parents’ care journeys to improve care quality by seamlessly connecting them to products, services, resources and health experts. Cubtale's care insights app and on-the-spot event loggers take away the mental burden that comes with caring for someone else.

Business model

1) App subscription model ($30/yr-$50/yr)
2) Hardware sales revenue ($49-$179)
3) Commissions from data driven product and service matching ($20-$200/transaction)
4) B2B Actionable Insights for baby companies

Incubation/Acceleration programs accomplishment

Techstars LA - 2023 Cohort
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