uhlala

Create a platform where retail stores can live-stream their products easily and without risk. We make it as easy as possible for you so that you can concentrate on your strengths, advice and sales. We create a place for customers where they can have an extraordinary online shopping experience and discover the treasures of stationary retail for themselves.

The concept for the implementation was developed together with retailers. A GmbH was founded and a cooperative design was created. There is already a clickdummy, which is the basis for the programming. In addition, retailers have already been won over for the prototype phase.

Initially, we focus on small stationary retailers in Germany, from the fashion sector. The main target group of customers are women between 20 - 40 years.

The problems for retailers are that they are virtually invisible digitally. They often lack the knowledge and capital to make this possible. In addition, online shopping is contactless and offers no entertainment factor.

With uhlala, stationary retailers also become visible to a large number of customers and offer an entertainment option for customers with the livestream. In addition, they have personal contact with customers and can advise and inspire them.

Currently, there is no real market for livestream shopping in Germany. There are some developments in the area like Amazon Live, Instagram Live and LiveBuy. Their approaches to livestream shopping are not particularly user-friendly.

We focus exclusively on brick-and-mortar retailers, creating a digital pedestrian zone that creates an extraordinary shopping experience.

Revenue is generated from the sales commission. A fullfilment offer is to be added later. The largest costs are incurred in the IT area, marketing and customer support.

A sales commission of 10 percent is due for each turnover.

Not attracting enough retailers or customers to the platform.

I would make the offer of a bill loan, as it is currently very difficult to value that company.

Not attracting enough retailers or customers to the platform.

So far I have not been in any program

So far I have not participated in any contest