Chinkilla pursues the goal to to make the world safer for women and girls by providing them with online and offline solutions to get into martial arts and equipping them with fight gear & streetwear.
Current Status
We entered the market with our fightgear and streetwear in July 2021 and achieved a 57% ROI (stipend + equity capital) in 3 months with less than 500€ marketing budget. We have also trained over 500 women offline and online which led to the growth of a brand loyal community. In a TEDx Talk we were able to present our ideas and vision to a broader audience. To date, we work with well-known influencers and female fighters who support us, could secure several resellers to distribute the clothing and received plenty positive reviews on our products.
Problem or Opportunity
1-in-3 women have experienced physical or sexual violence, or both, since the age of 15. Resulting from this is an increasing feeling of insecurity among women globally. Although learning how to fight back seems to be a solution to the problem, access to the Martial Arts field is difficult for women. In addition to that, the current market does not cater to female customers and their needs.
Solution (product or service)
67% of attackers let go if the victim defend themselves. Learning how to fight back can grow a woman's confidence to eventually stand up for herself and others. With chinkilla we create safe spaces for women online and offline as a starting point to get an easy access into the field. As soon as they train like ninjas, they should look like ones - so we're also equipping women with functional fightgear & streetwear tailored to their body types and needs.
Business model
Chinkilla provides a service (community events) and offers a product (fightgear & streetwear). Money streams are the distribution of clothing via several channels (D2C, resellers, event sales), event tickets and eventually memberships to a global digital platform which is supposed to launch 2023.
