The female immigrants have been argued to be suffering from undiagnosed depression, face problems of social integration and limited possibilities of career development than their male counterparts in
Solution (product or service)
The two goals we strive for which are in accordance with the sustainable development goals of the UN are Gender equality and women empowerment (Goal 5); and reduced inequality (goal 8). Through specialized Live and On Demand Digital courses and with a woman only app in making, communication, social and professional goals of female expats will be achieved.
Business model
The Total Available Market in language learning is expected to grow at 11% CAGR from €1.4bn in 2021 to € 2.1bn in 2025. The total number of non-native TAM is expected to increase 11% Y-o-Y from 6.2M to 9.4M non-native German language learners. To start with, our Go to Market, i.e. Beachhead is based on effective consideration of the SOM growth in nos. of Indian women expats. Hence, it’s highly scalable to a much wider group of women expats from other countries. Women immigration is expected to grow at an avg. 3.7% Y-o-Y. Women expats are looking for an opportunity to network. Our immediate GTM