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Second flowers

Germany
Market: Services
Stage of the project: Operating business

Date of last change: 16.11.2021
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equalizer from 2000
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Idea

Being sustainable in the field of floral decoration for events was not that easy - till now. But now there is something pretty new: flower sharing with Second flowers.

Current Status

Still strongly in networking mode. More than 25 floral artists joint the network, more than 60 service providers from the event and wedding business joint as well. 2021 was not the best year for planned parties, but we are looking forward to a good 2022.

Problem or Opportunity

Tons of wedding flowers are thrown away year by year, as no one needs them after the event. Bridal couples invest a lot of money to buy these flowers and then don‘t need them. On the other hand there are more and more couples searching for an easy, sustainable and cheaper solution for floral decoration on their weddings. And there are even more events, where second hand flowers can be used: business events, birthdays, baby showers, even funerals. Additionally these flowers could be used in gastronomy for many more days. We just made first experiences.

Solution (product or service)

Second flowers will be the first second hand flower marketplace in Germany, providing high quality floral decoration of the best floral artists in the region. Sustainable and cheaper.

Business model

Bridal couples plan their floral decoration at a second flowers partner florist and bring the offer to us. We advertise it as second flowers for the next day, in the region. If there is a match and the couples (or other events) share, second flowers receives provision.
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