Breeze drastically reduces the effort it takes to go on a date. Once matched users cannot chat but give their availability and a date is organized. 10.000+ dates in NL and counting.
10.000+ dates, only in NL yet €20.000 MRR Tripled user base in 2021 until now Quadrippled revenue in 2021 unitl now
Problem or Opportunity
Datingapps are super popular and widely disliked. Main reason: it takes a lot of time (38 hours on average (De Volkskrant, 2017)) and emotional (superficial selection, ghosting, choice paralysis, inappropriate matches) to actual go on a date. Root cause of this suboptimal customer journey: a malicious business incentive. All popular apps generate revenue when showing more ads, mining more user data and selling more in-app purchases and premium subscriptions. This results in optimization on amount of time a user spends in the app, instead of optimization on meaningful interactions.
Solution (product or service)
An app that critically reduces the effort it takes to meet someone face to face. We organise a date for our users without swiping, without chatting: 1) A self-learning algorithm suggests only a limited number of profiles with a high match potential per day 2) Users skip the chatting with their match and give their availability via a date picker 3) We organise the date for them at a partnered date location
Our business is optimized on amount of dates and not on time spent in-app.
- Both users pay €7,50 (incl. VAT) per person per date, first drinks included - We pay our partnered cafes nothing for these drinks in exchange of the increased clientele
With this business model we already earn more per MAU than conventional apps.