Photo - WTF MEDIA
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WTF MEDIA

A one-stop-shop that has everything sports fans need

Thailand
Market: Internet and IT, Tourism, sport
Stage of the project: Operating business

Date of last change: 14.10.2021
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Idea

WTF bundles everything sports fans need into a single destination Curated by user preferences allowing fans to :

Discover Content
Access Exclusive Experiences
Shop for Experiences and merchandise
Earn Engagement rewards
Create your own content
Build and influence community
Watch sports videos
+ more

The vision is to build ASEANs largest and loyalist fan base, while becoming ASEANs most valuable engagement driven company

Current Status

We are becamong the #1 Fan Engagement Platform in SEA
We crossed 400K Users
65% MAU
35% DAU
We crossed $500K in revenue
16,000+ hours of sports video content
Our Fans spend an average of 18 minutes enjoying themselves
We partnered with 5 Olympians, 2 Cricketers, 2 eSports teams, 3 Manchester United Players & in conversation with 2 NBA players
Furthermore we have also finalized our collaboration with 3 NFT platforms based out of USA / EU / India covering all sports to be integrated with WTF as they want access to SEA market
We Partnered with brands like Nike, Grab, Bangkok Airways, Kings Power and more
Tech in Asia recognises us the most exciting fan engagement platform
Beststratups asia recognizes us as top 85 startups to watch out for in 2022

Market

SPorts & esports fans between the age group of 16-50 in ASEAN.

Sports fans in ASEAN today are at 69 Million and expected to from 7.2x to 494 Million by 2024.

Sports fans in ASEAN today are at $29 Billion and expected to from 6.9x to $202 Billion by 2024.

Problem or Opportunity

As sports leagues and teams continue to evolve in their ability to collect, analyse and act on their various sources of data, fans will end up being the ultimate beneficiaries of a more sophisticated and personalised approach through contextually relevant marketing practices.

The need every sports brand has is to find, grow and sustain an engaged fan base. Over the past few years, it’s become clear that the best way to accomplish this is through rich data that provides insights into how, when and where their fans want to engage.

In today’s sports ecosystem, engagement has become extremely fragmented because it is taking place in so many different ways: in venue; through traditional TV and radio broadcasts; on mobile devices; within team and league websites, apps and emails; through streaming services; and on numerous social media platforms.

Thats one of the primary reason why the sports industry is highly fragmented and this makes following sports difficult and time consuming.

Solution (product or service)

That why we built WTF where :

We are placing the fan at the heart of the organization
We are creating a community that builds long-lasting and valuable relationships.
WTF will turn Fans’ social connections into organic Brand awareness and broad Reach.
WTF will be able to create one of the most important sports loving / fan engagement communities in the world.

Hence We’ve developed the solution where WTF bundles everything sports fans need into a single destination Curated by user preferences allowing fans to :

Discover Content
Access Exclusive Experiences
Shop for Experiences and merchandise
Earn Engagement rewards
Create your own content
Build and influence community
Follow and track stats and scores
Watch sports videos
+ more

Competitors

Sorare (Sorare.com) - Sorare is a NFT enabled fantasy football game based around Blockchain, where users can trade players, enter tournaments & compete for prizes worth thousands of pounds focused in Europe
Socios (https://www.socios.com) - The blockchain-enabled fan token platform promising to unlock revenue from the global fanbases of sport's most famous teams focused in Europe
Iqoniq (https://iqoniq.com) - Fan engagement platform focused in Europe
Curio (https://oncurio.com/) - Curio delivers a new universe for fandom through digital collectibles, driven by state-of-the-art non-fungible token (NFT) technology focused in USA
inCrowd (https://www.incrowdsports.com/) - With data, app, web and in-stadia solutions managed by a powerful digital experience platform (DXP) and supporting services, InCrowd helps leagues, clubs, federations, venues and sports media activate the full potential of their dedicated and passionate audiences focused in USA

Advantages or differentiators

Our biggest advantage / differentiators are:

1. WTF is the fastest growing fan engagement platform in ASEAN and expected to touch 2.5 MN users by December 2021

2. For all major players in the sports space find ASEAN as a low ticket market

3. We are in the game of platform play and with 2.5-3 million users potentially become the gateway for sports Companies wanting to enter ASEAN

Finance

Advertising revenue
Subscription Revenue
Transaction Revenue (arbitrage)
Sponsorship Revenue
D2C (Direct to Consumer) revenue
Content Licensing & Distribution Fee
Brand / eGames Launch fee
Market Research / Data Revenue

Business model

Revenue:
Advertising revenue
Subscription Revenue
Transaction Revenue (arbitrage)
Sponsorship Revenue
D2C (Direct to Consumer) revenue
Content Licensing & Distribution Fee
Brand / eGames Launch fee
Market Research / Data Revenue

Growth Strategy:
1. Outreach :
• Alumni Marketing – 28 Million people across 9 universities
• VAS program of Telco’s to access millions of users
• Strategic Partners like NFT, Betting companies to provide more features and access their userbase

2. Partners
• Sponsor WTF owned events leading to sponsorship revenue
• Promote WTF events on their Social media pages leading to user acquisition
• Advertise on WTF, generating revenue

3. Key Opinion Leaders
• Be a stakeholder of WTF not an Influencer
• Collaborate with peers and spread awareness of
their passion around sports and eSports
• Engage with their audience via social media &
Influence the Fans
• Be the face of the company

4. Association
• Co-own and develop live sporting events with WTF leading to exclusive content
• Promote the events on their Social media pages leading to User Acquisition
• Promote on billboards across the region leading to awareness & user acquisition

Money will be spent on

Payroll
Admin & Infra
Tech
Marketing

Offer for investor

Amount to be invested - $2,500,000
Pre Money valuation - $25,000,000
Equity - 10% on pre money valuation
Safe - Option as well
Advisory shares - 1% for the whole amount or broken in tree same proportion as the invested amount

Team or Management

Risks

If we don't keep up the growth momentum it will slow us down to achieve our vision of building ASEANs largest and loyalist fan base, while becoming ASEANs most valuable engagement driven company.

Incubation/Acceleration programs accomplishment

NA

Won the competition and other awards

NA

Product Video

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Advantages or differentiators
Finance
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Business model
Money will be spent on
Offer for investor
Team or Management
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Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
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