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More Human

United Kingdom
Market: Entertainment
Stage of the project: Prototype or product is ready

Date of last change: 19.10.2021
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Idea

More Human is the Squarespace for events. Our software turns anyone into a successful organiser of high-quality, well-attended events, using attendee insights and ready-to-host event blueprints

Current Status

We currently have just over 130 paying organiser customers piloting our prototype events builder platform which we've been using to learn about their needs and behaviours. Between them they hold upwards of 110 events per month with a reach of around 18,000 attendees.

Since our prototype is not yet in the market, we are tracking progress with a waitlist. We have 7 network organisations signed up to use our event engine, which equates to 250 organisers with a combined reach of 52,000 potential attendees.

Problem or Opportunity

There are >60m social group, club & society leaders wanting to run the events that will bring us together post COVID (a $30bn latent market). To attract and retain attendees, you need to deliver a quality experience - something today's tools like Eventbrite don't help with. They're just blank forms that require time and skill to fill well: skills that most group organisers simply don't have.

Solution (product or service)

More Human is a first of it's kind software solution. Unlike other tools available that simply help promote events our software turns anyone into a successful organiser by:

- Elevating event quality with ready-to-run events built by premium creators & AI
- De-risking attendance with demand-led, AI-driven event recommendations
- Eliminating switching costs by integrating seamlessly with popular social channels

Organisers can choose from premium event content based on what their community loves and make it their own with simple customisations.

Business model

We will offer our software as a freemium product with tiered pricing raising to custom prices for larger network organisations.

Incubation/Acceleration programs accomplishment

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