OverHere a platform designed to;
- connect likeminded people in the vicinity
- join real-time groups
- meet up at a nearby venue to expand their network; and
- just-in-time marketing solution
Current Status
Just launched on the AppStore and Google Playstores.
Currently looking to leverage the desire for connection with areas coming our from covid-19 lockdown restrictions.
Market
Online Dating Segment -$3.5 T
Marketing for venues / festival/ resorts
- $6 bn
Problem or Opportunity
1. There are considerable barriers to physically connecting with other people in person.
- 84% Approach anxiety / Fear of Reject + knowing the person
2. Hospitality venues have been considerably impacted by Covid-19.
- Revenue decline by 16.7% in 2020
3. The Online Dating Industry is flawed
- 51% women believed that online dating did not lead to healthier or safer relationships
Solution (product or service)
Benefits
- Designed to overcome fear of rejection / approach anxiety which the need for “dutch courage”
- Finding people in your local area / venue or event
knowing something about the group and the people before saying hi without cheesy “pickup” lines
- connecting with others while having fun with friends
- no friends in the area, no problems; “fly solo” and connect with other groups while doing life.
Competitors
Subscription: (B2C)
- Online dating
- Social Media
Marketing
- Social Media
- Influencer
- TV / Newpapers
Advantages or differentiators
Benefits to consumers:
- designed to overcome fear of rejection / approach anxiety (“dutch courage” not required)
- finding people in your local area / venue or event
- knowing something about the group and the people before saying hi (no more cheesy “pickup” lines)
- connecting with others while having fun with friends
- no friends in the area, no problems (“fly solo” and connect with other groups while doing life)
Venues
- OverHere can provide a “real-time marketing” solution to groups in the venues immediate area.
- Pulling groups of people into venues at the perfect time to maximise occupation of the venue and providing a competitive edge.
- While this app is not restricted to venues, it can provide venues with a free tool to entertain their guests and paid marketing prior too, during and after event.
Finance
Subscription model for access to premium features
-> closest competitor is the $3.5T Online dating market
Venue advertising (Just-in-Time Marketing)
-> venues will spend 12-20% revenue on marketing.
Business model
B2C - Funded through donation as part of social Entreprise
BCB - Marketing for venues as part of Just-In-Time marketing on a pay per click arrangement.
Money will be spent on
Marketing 80%
- JV partnership arrangements with venues
- Affiliate marketing
- Digital Marketing
Administration (VA support) -10%
Minor App upgrades - 10%
Offer for investor
Safe Note or Shares 1% pre 10K to a maximum of $200K
App is copied
- Trademark protection in place
- the app is subject to copywrite
- first to the market provides advantage
Wrong people on the platform presenting risk to users
- only authentic people on the platform (id verified)
- Warning installed on map location
- map location will only be moved when leader determines