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Overhere App

Our Mission is help people: “Grow your tribe and thrive”

Australia
Market: Entertainment, Mobile applications
Stage of the project: Operating business

Date of last change: 17.10.2021
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Idea

OverHere a platform designed to;
- connect likeminded people in the vicinity
- join real-time groups
- meet up at a nearby venue to expand their network; and
- just-in-time marketing solution

Current Status

Just launched on the AppStore and Google Playstores.

Currently looking to leverage the desire for connection with areas coming our from covid-19 lockdown restrictions.

Market

Online Dating Segment -$3.5 T

Marketing for venues / festival/ resorts
- $6 bn

Problem or Opportunity

1. There are considerable barriers to physically connecting with other people in person.
- 84% Approach anxiety / Fear of Reject + knowing the person
2. Hospitality venues have been considerably impacted by Covid-19.
- Revenue decline by 16.7% in 2020
3. The Online Dating Industry is flawed
- 51% women believed that online dating did not lead to healthier or safer relationships

Solution (product or service)

Benefits
- Designed to overcome fear of rejection / approach anxiety which the need for “dutch courage”
- Finding people in your local area / venue or event
knowing something about the group and the people before saying hi without cheesy “pickup” lines
- connecting with others while having fun with friends
- no friends in the area, no problems; “fly solo” and connect with other groups while doing life.

Competitors

Subscription: (B2C)
- Online dating
- Social Media

Marketing
- Social Media
- Influencer
- TV / Newpapers

Advantages or differentiators

Benefits to consumers:

- designed to overcome fear of rejection / approach anxiety (“dutch courage” not required)
- finding people in your local area / venue or event
- knowing something about the group and the people before saying hi (no more cheesy “pickup” lines)
- connecting with others while having fun with friends
- no friends in the area, no problems (“fly solo” and connect with other groups while doing life)

Venues
- OverHere can provide a “real-time marketing” solution to groups in the venues immediate area.
- Pulling groups of people into venues at the perfect time to maximise occupation of the venue and providing a competitive edge.
- While this app is not restricted to venues, it can provide venues with a free tool to entertain their guests and paid marketing prior too, during and after event.

Finance

Subscription model for access to premium features
-> closest competitor is the $3.5T Online dating market

Venue advertising (Just-in-Time Marketing)
-> venues will spend 12-20% revenue on marketing.

Business model

B2C - Funded through donation as part of social Entreprise
BCB - Marketing for venues as part of Just-In-Time marketing on a pay per click arrangement.

Money will be spent on

Marketing 80%
- JV partnership arrangements with venues
- Affiliate marketing
- Digital Marketing

Administration (VA support) -10%

Minor App upgrades - 10%

Offer for investor

Safe Note or Shares 1% pre 10K to a maximum of $200K

Team or Management

Risks

App is copied
- Trademark protection in place
- the app is subject to copywrite
- first to the market provides advantage

Wrong people on the platform presenting risk to users
- only authentic people on the platform (id verified)
- Warning installed on map location
- map location will only be moved when leader determines

Incubation/Acceleration programs accomplishment

Hyper Accelerator Program

Won the competition and other awards

Nil

Photos

Photo 1 - Our Mission is help people: “Grow your tribe and thrive”
Photo 2 - Our Mission is help people: “Grow your tribe and thrive”
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video