PIGPUG is the combination of AI, software, and hardware that forms our innovative digital ecosystem.
Our comfortable EEG headset is designed specifically for sensitive children.
AI systems analyzing brain wave activity diagnose ADHD type and suggest initial protocols of ADHD treatment.
It is a really incredible product that gives kids with ADHD a chance to have systematic online and offline neurofeedback therapy and saves their parents’ money and time.
Early studies with working prototypes show very promising results. We are concentrated now on ADHD, but we are planning a future expansion into ASD.
SOM - $50M Neurofeedback market in New York. SAM - $1B Neurofeedback market in the United States. TAM - $17B (7,6M children) ADHD and ASD market in the United States. PAM - $200B (152 million) Children with ADHD and ASD worldwide.
Problem or Opportunity
Millions of US children have been diagnosed with Attention-Deficit / Hyperactivity Disorder (ADHD). • Children with ADHD have significant challenges with concentration and impulse control. • This leads to problems with education and socialization. • ADHD can last into adulthood, especially without treatments.
Solution (product or service)
PigPug System is a 4-in-1 solution that provides neurofeedback therapy at home or in a clinic under tutor supervision: • Online telemedicine platform for NFB trainers; • AI-driven diagnostics and initial protocols; • Specialized EEG headset designed for kids; • Neurofeedback brain-training games.
With our solution kids correct disorders symptoms, improve their attention and relaxation level, become more socialized, and start learning better.
Neuroplus, Versus, and Myndlift
Advantages or differentiators
We have 3 main direct competitors. They are Neuroplus, Versus, and Myndlift. We learned their offers in detail and created the best product in our segment. For example, Neuroplus uses only one electrode (in PigPug we use 4 electrodes to receive signals fr om the necessary brain areas) and they also require ear clip and wires. Versus headset is not suitable for children as it’s very big and heavy. And it’s quite expensive as well. Myndlift works via providers and requires to use gel and knowledge of wh ere and how to put the electrodes.
Subscription for app and platform - $149 / month PIGPUG EEG Headset - $299
B2B2C: reimbursable through insurance & clinics 90901 and 90875 CPT codes B2C: direct sales
Money will be spent on
• Platform and games development • Test batch manufacturing – 100 devices • Pilot study with 100 neurofeedback trainers • Product launch
AI: Not enough datasets to test algorithms. We plan to collaborate with a university or with a clinic to collect datasets and test algorithms together.
EEG Headset: 1. Untrusted vendors. 2. Delivery collapse. 3. Expensive iterations. We did research and built our supply chain. We also collaborate with different health organizations that provide us trusted vendors.
Incubation/Acceleration programs accomplishment
Won the competition and other awards
PigPug is the winner of Belbiz Battle 2019! We are among five lucky winners who will go to the UK for a Study Tour in 2020! Funded by the UK in Belarus - British Embassy Minsk, the tour will include meetings with investors, masterclasses, and workshops. https://www.facebook.com/PigPugHealth/photos/a.929340697260187/1156724397855148
PigPug has filled provisional application for a patent in the USA called «Systems including wearable electroencephalography devices with the movable band(s) and methods of use».