Photo - Omens
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Omens

Brazil
Market: Medicine
Stage of the project: Operating business

Date of last change: 22.09.2021
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Idea

A Omens surge para resolver questões de saúde e bem estar masculinos de forma simples e unificada, tudo no conforto da sua casa.

Current Status

1700 orders / month
270 000 unique visitors on our website monthly
USD 32K/month GMV

Problem or Opportunity

Today in Brazil men simply do not take care of their health and do not have access to quality health care.


This is for several reasons:


Taboo, shame and toxic masculinity are three of them even if there is even a tendency to openness towards these topics. 71% admit to having some taboos when it comes to health.
To reinforce the example, 50% of men have never seen a urologist, while 80% of women frequently go to a gynecologist.

Quality health care in Brazil is unaffordable. 95% of Brazilians do not have a premium health plan and a study showed that the best specialists charge at least 100

Solution (product or service)

Create a brand with a cool tone of voice and a proven seriousness and make treating yourself can be something "cool" or cool for men.

Behind this brand, create a platform that brings together the entire path of men's health in one place where men can

1- Get diagnosed with the best specialists for each pathology and for an affordable price
2- Get personalized treatment to solve their problem
3- Do it all from the comfort of your home


We want to be the first digital native health brand dedicated to men.

Business model

Focuses on ED, PE and Libido we offer teleconsultations, drugs and courses based on the strength of the doctors recommendations. For doctors and drugs we are intermediaries, for courses, we make a full margin.

Incubation/Acceleration programs accomplishment

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