Photo - BrandFace
54157

BrandFace

Turkey
Market: Mobile applications
Stage of the project: Operating business

Date of last change: 21.09.2021
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Idea

BrandFace has developed a video sharing platform to help brands reach authentic and co-created 'branded' video content at a greater speed and lower cost.

Current Status

> 112K Users
> 20K Videos
> 12K Creators
> 200+ Campaigns

Revenue:
2015 - ₺112K, consultancy work and event management
2016 - ₺148K, consultancy work and event management
2017 - ₺160K
2018 - ₺373K
2019 - ₺766K
2020 - ₺930K
2021 - ₺1Million+ (estimated)

Problem or Opportunity

> Branded content generation is still mainly managed by the slow acting creative agencies that duplicate each other.
> Influencers and related agencies stepped in to make it more authentic but they are mainly focused on photos and end up with lack of expression as they are the new celebrities.
> Loyalty Build with Gen Z still remains the biggest challenge for brands.
> Click rate and sales conversion are still too low despite the high budgets

Solution (product or service)

> Campaign Management with brands to reach authentic and relevant content generated from the lens of the consumers
> Co-Creation and reward system for continuous engagement
> Brief-focused story format
> Google and AWS’s AI tools to extract the ‘right’ content to deliver to the ‘right’ persona
> Wallet to integrate with the e-comms to drive and guarantee the sales

Business model

Business Model
BrandFace is a multi-sided platform -B2BC- and has to address both the consumer and customer side.
As mentioned above, we need to grab users first. To co-create branded content and to keep users on the platform, income and talent demonstration will be the key offerings.
BrandFace can generate revenue via startups to Tier1 brands.
Since the product has come a long way, the creator fund, marketing and data team will be the main costs from now on.

Revenue Model
We charge brands for their campaigns on our platform. Regular invoicing and payment afterwards has worked just fine.
Bran

Incubation/Acceleration programs accomplishment

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