BrandFace has developed a video sharing platform to help brands reach authentic and co-created 'branded' video content at a greater speed and lower cost.
Revenue: 2015 - ₺112K, consultancy work and event management 2016 - ₺148K, consultancy work and event management 2017 - ₺160K 2018 - ₺373K 2019 - ₺766K 2020 - ₺930K 2021 - ₺1Million+ (estimated)
Problem or Opportunity
> Branded content generation is still mainly managed by the slow acting creative agencies that duplicate each other. > Influencers and related agencies stepped in to make it more authentic but they are mainly focused on photos and end up with lack of expression as they are the new celebrities. > Loyalty Build with Gen Z still remains the biggest challenge for brands. > Click rate and sales conversion are still too low despite the high budgets
Solution (product or service)
> Campaign Management with brands to reach authentic and relevant content generated from the lens of the consumers > Co-Creation and reward system for continuous engagement > Brief-focused story format > Google and AWS’s AI tools to extract the ‘right’ content to deliver to the ‘right’ persona > Wallet to integrate with the e-comms to drive and guarantee the sales
Business model
Business Model BrandFace is a multi-sided platform -B2BC- and has to address both the consumer and customer side. As mentioned above, we need to grab users first. To co-create branded content and to keep users on the platform, income and talent demonstration will be the key offerings. BrandFace can generate revenue via startups to Tier1 brands. Since the product has come a long way, the creator fund, marketing and data team will be the main costs from now on.
Revenue Model We charge brands for their campaigns on our platform. Regular invoicing and payment afterwards has worked just fine. Bran
