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Fitlov

UAE
Market: Education, training, Tourism, sport, Mobile applications
Stage of the project: Operating business

Date of last change: 19.09.2021
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Idea

Superapp for fitness a one-stop-shop app to get fit and build a healthy lifestyle. Our app connects users with personal trainers, nutritionists, and physiotherapists so our users can easily find them.

Current Status

We have 2,500 registered users, 250 paying customers on mothly subscriptions and 300 registered fitness professionals. Fitlov has delivered more than 10,000 personal training sessions since inception.
Most of our revenue comes from B2C, but we also have few corporate clients in the Middle East, including BCG, Mckinsey, Carrefour, L'oreal, Mars.

Problem or Opportunity

Today there is no app that connects the best fitness & wellness freelancers near you. People rely on instagram and word of mouth, giving them a very limited or biased access, lacking transparency regarding prices, qualifications, terms & conditions.

Solution (product or service)

We picked this idea because we believe there is a big gap in today's fitness & wellness offering, and people are more interested in fitness & wellness than ever before. We live in the age of the platform economy, however there is no established platform connecting the best fitness & wellness specialists in a seemless manner. So we believe we can make a difference and help users live their healthiest version of life, and help the fitness & wellness professionals grow with the help of tech.

Business model

Fitlov takes a 10-15% commission over the gross market value spent on our services. Additionally we also have revenues from Corporates (B2B) launching initiatives on employees wellness. In the future we can introduce membership fees for freelancers as they will get access to all our tech-enabled tools to better manage themselves.
Only in the UAE Fitlov can be a 20 M USD Revenues company; we estimate if we take the concept to the USA it could capture ~200-250 M USD Revenues.

Incubation/Acceleration programs accomplishment

Fitlov is part of In 5 Tech incubator in Dubai. In 5 Tech is backed-up by Dubai governament, and is a light-touch incubator with many benefits, but not comparable to Y Combinator at all in terms of scope.
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