Photo - OK! Click n Collect
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OK! Click n Collect

Pakistan
Market: Internet and IT, Logistics and warehouses, Food industry, Financial services, Mobile applications
Stage of the project: Operating business

Date of last change: 02.09.2021
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Idea

Single stop solution for 1 million small retailers operating in the $65 bn Pakistani retail space to order inventory (B2B), sell online (B2C Enablement) and manage their financial needs.

Current Status

We did a pilot launch in mid June and since then have managed 45k+ downloads, 6,000 shops and almost $200k in B2B GMV. We have a fantastic response and are going forward strong!

Problem or Opportunity

1 million small retailers suffer from frequent out-of-stocks and uncompetitive pricing by the broken and fragmented Pakistani FMCG/grocery supply chain. They face increasing competition from better stocked and cash rich large retailers. Unable to sell online and participate in the e-commerce/tech wave sweeping Pakistan, small retailers face increased pressure on top-line growth and bottom-line health.

Solution (product or service)

With Click n Collect small retailers are able to order inventory on competitive rates, sell online to their neighbourhood customers and record the informal credit extended to their customers. Small retailers are also able to send payment reminders via whatsapp and apply for loans from banks.

Business model

Our near term focus is on the B2B vector and we currently have an average margin of 1% (we will be optimising our B2B margin to 3%) on the products we sell to small retailers. Banks are sharing upto 33% of their loan processing fees with us on loans disbursed to small retailers through us, and we intend to grow this margin as well. Select small retailers are extending a 2% margin on B2C orders fulfilled through our platform.
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