Photo - Mediaa Ads
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Mediaa Ads

We revolutionize Outdoor Advertising with the Power of Data.

Turkey
Market: Information and media, Entertainment, Another, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 27.08.2021
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Idea

Our company, Mediaa, has its launch/go-to-market in October 2021 and has the exclusive support of the taxi chamber of Istanbul to equip all taxis (17k) with our smart advertising screens. The company has the support of the biggest marketing agencies in the world as they are excited about our technology. Further expansion will take place nationally and internationally into Uber, Lyft and Didi cars.

Current Status

We are preparing for our launch on the first of October 2021 with the first 100 screens. The presale is very strong, and we are working together with the biggest international marketing agencies. Brands like Netflix, Trendyol, MediaMarkt are going to among our first clients, as the agencies and brands see a big potential in our software/technology.

Market

Local Brands (restaurants, hotels, shops,...), big brands (Nike, Vodafone, Netflix, etc.) and agencies (GroupM, Publicis Groupe, Dentsu, etc.).

Outdoor Advertising Market: $60B
Advertising Market: $675B

Istanbul Taxi 1.4M+ rides each day (17'395 taxis)
USA 20M+ Uber/Lyft ride each day
Europe 2.6M+ Uber-drivers
China 30M Didi rides each day

TV Advertising budget getting redistributed

Problem or Opportunity

Outdoor Advertising is changing and there is a big opportunity. Agencies and brands want to know what happened with their advertising money and which results were achieved. Normal billboards and digital outdoor ad softwares are not able to do this. "Which colour of background did perform better at this location during rush hour?"

With our premium digital outdoor advertising platform, brands have a unique way to reach their audience and get all the insights, on how they can improve the totality of their outdoor campaigns.

Solution (product or service)

Our software and our advertising network is the hearth and soul of the company. We sell a) premium advertising spaces and b) the best data insights from outdoor campaigns.

Competitors

As seen above, there is a big potential in the in-vehicle advertising industry. There are different competitors at different market levels. Of course, other advertising channels are also competitors.

Advantages or differentiators

Mediaa Ads's software will be heavily focused on data. Since agencies want to know all possible insights and share it with the brands. Also, we built premium screens in the best cars. A lot of competitors don't see the urgency to build the perfect environment for brands to display their ads. With our well-know and highly skilled software developers, our experienced management and advisor team (6 exits) we are confident to achieve our goal of being in the top field of DOOH disruptors.

Finance

Sale of premium advertising spaces. Mediaa - Brands or Mediaa - Agencies - Brands

Revenue per Screen per Day = $4 to $8+

Cost per Screen Installation = $360 to $450

Break Even on 1 Screen = 3-4 months

Business model

Selling premium data-driven advertising spaces & listing to agencies and brands.

Revenue per Screen per Day

Cost of installing 1 screen

Annually Recurring Cost per Screen

Number of screens installed

Money will be spent on

Installing the first 100 screens, expanding to 100 screens as much as possible for a strong Series A, preparing operation to scale, software technology, hiring talents

Offer for investor

The company sell 100'000 shares (total 1'300'000 shares) owned by the company at the moment at a price per share of CHF 4.85 to CHF 4.25 depending on the amount invested.

Team or Management

Risks

Financial crisis: Advertising budgets get cut - we have to be one of the favourite premium channel who bring the most value, so that budgets still flow to us.

Different Stakeholders: We have to balance out the interests of the different stakeholders - agency, brands, Uber, Lyft, Taxi drivers, taxi-entrepreneurs, shareholders
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Idea
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Solution (product or service)
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Advantages or differentiators
Finance
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Business model
Money will be spent on
Offer for investor
Team or Management
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Risks
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