Photo - Choicely
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Choicely

Choicely is a codeless app development platform

Finland
Market: Internet and IT, Entertainment, Mobile applications
Stage of the project: Operating business

Date of last change: 30.08.2021
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Idea

Choicely enables businesses to build apps without coding. Just like Wordpress enables building websites without coding.

Choicely is already used by leaders in media, sports & entertainment.

Current Status

Choicely's current MRR is €50k, growing towards €75k by December 2021. The current funding round will be fuelling a rapid growth through scaling mostly the sales & marketing team an slightly the tech team also. There's a massive global need for high quality apps, with 6000 new apps being launched daily.

Market

Choicely app platform can be used by a large number of segments. However, Choicely is targeting media, sports & entertainment segments, while testing multiple other segments with a smaller number of customer apps. Already these 3 segments offer opportunity for building 50k+ apps and multi-billion dollar annual revenue with SaaS based apps.

Problem or Opportunity

2020s is the decade of native apps. No-code app building is one of the TOP10 tech trends in 2021, recognised by medias like Forbes.

Native apps significantly grow engagement, sales, data ownership and customer loyalty. Most apps are still built as custom projects making them expensive - $100-300k / high quality app + 10% maintenance / year. Codeless app building platforms like Choicely make it possible to build same level high quality apps with low SaaS fees and cut a production time of 6-12 months to a couple of days. This tech leap enables also SME businesses to use high quality apps.

Solution (product or service)

Choicely enables building and launching high quality apps in a few days with SaaS fees starting at €499 / month. The solution is a no-brainer for entire industries like media, sports, entertainment, travel etc as the platform cuts pricing of high quality native apps to a fraction of the price of custom built apps. Choicely platform also provides the most advanced app CMS for updating the apps, the market leading fan engagement tool set and instant scalability to millions of users - making Choicely a one-stop-app-shop for a large number of businesses globally.

Competitors

No-code app builders:
BuildFire
WIX
Appery
Swiftic
+ many more

All app development companies globally

Advantages or differentiators

Choicely's technology is far more advanced in the selected target segments because of advanced capabilities in the areas of:
High quality
App CMS
Fan Engagement
Scalability to millions of simultaneous users
Loading speeds

Finance

Current MRR €50k
December 2021 MRR €75k (with current resources)

With the €5mil funding Choicely is able to scale the sales & marketing team and reach €28M ARR in 2 years

Business model

Choicely's business model is SaaS + revenue share

Money will be spent on

80% Growing the global sales & marketing + online sales funnel
20% Growing the tech team

Offer for investor

20%

Team or Management

Risks

Choicely's business will work out - already based on current metrics. Our biggest risk is not getting enough funding quickly to get a much larger market share in the new no-code app building market that has only recently appeared. The TOP10 no-code app builders will all be purchased by tech giants and enterprises that want to get in the space faster than the others.

Incubation/Acceleration programs accomplishment

PwC Sports Scale Program

Won the competition and other awards

Twice #2 in the list of Hottest Startups in Finland

Photos

Photo 1 - Choicely is a codeless app development platform
Photo 2 - Choicely is a codeless app development platform
Photo 3 - Choicely is a codeless app development platform
Photo 4 - Choicely is a codeless app development platform
Photo 5 - Choicely is a codeless app development platform

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video