Choicely enables businesses to build apps without coding. Just like Wordpress enables building websites without coding.
Choicely is already used by leaders in media, sports & entertainment.
Choicely's current MRR is €50k, growing towards €75k by December 2021. The current funding round will be fuelling a rapid growth through scaling mostly the sales & marketing team an slightly the tech team also. There's a massive global need for high quality apps, with 6000 new apps being launched daily.
Choicely app platform can be used by a large number of segments. However, Choicely is targeting media, sports & entertainment segments, while testing multiple other segments with a smaller number of customer apps. Already these 3 segments offer opportunity for building 50k+ apps and multi-billion dollar annual revenue with SaaS based apps.
Problem or Opportunity
2020s is the decade of native apps. No-code app building is one of the TOP10 tech trends in 2021, recognised by medias like Forbes.
Native apps significantly grow engagement, sales, data ownership and customer loyalty. Most apps are still built as custom projects making them expensive - $100-300k / high quality app + 10% maintenance / year. Codeless app building platforms like Choicely make it possible to build same level high quality apps with low SaaS fees and cut a production time of 6-12 months to a couple of days. This tech leap enables also SME businesses to use high quality apps.
Solution (product or service)
Choicely enables building and launching high quality apps in a few days with SaaS fees starting at €499 / month. The solution is a no-brainer for entire industries like media, sports, entertainment, travel etc as the platform cuts pricing of high quality native apps to a fraction of the price of custom built apps. Choicely platform also provides the most advanced app CMS for updating the apps, the market leading fan engagement tool set and instant scalability to millions of users - making Choicely a one-stop-app-shop for a large number of businesses globally.
No-code app builders: BuildFire WIX Appery Swiftic + many more
All app development companies globally
Advantages or differentiators
Choicely's technology is far more advanced in the selected target segments because of advanced capabilities in the areas of: High quality App CMS Fan Engagement Scalability to millions of simultaneous users Loading speeds
Current MRR €50k December 2021 MRR €75k (with current resources)
With the €5mil funding Choicely is able to scale the sales & marketing team and reach €28M ARR in 2 years
Choicely's business model is SaaS + revenue share
Money will be spent on
80% Growing the global sales & marketing + online sales funnel 20% Growing the tech team
Choicely's business will work out - already based on current metrics. Our biggest risk is not getting enough funding quickly to get a much larger market share in the new no-code app building market that has only recently appeared. The TOP10 no-code app builders will all be purchased by tech giants and enterprises that want to get in the space faster than the others.
Incubation/Acceleration programs accomplishment
PwC Sports Scale Program
Won the competition and other awards
Twice #2 in the list of Hottest Startups in Finland