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Code 7 Tech Sdn Bhd

CODE7, a digital Security App that protects everyone, 24/7

Malaysia
Market: Services, Mobile applications
Stage of the project: Operating business

Date of last change: 19.08.2021
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Idea

There is a lack of a integrated global security platform to protect anyone, 24/7. We connect all licensed Security Companies, Security Manufacturers to consumer and retailers on a single seamless platform.
First phase is to consider the B2C Segment Classification of all types of residential properties. 50% of households in Malaysia do not have any protection.
Our Inter Ecosystem B2B Segment Classification covers all industries; including financial institutions, property developers, retail chains, factories, govt offices and corporate buildings.

Current Status

We are at commercialisation stage.
3 geographical zones have been activated currently. We plan to have 20 zones in Klang Valley, Malaysia by end 2021.
We currently have 1500 subscibers.

Current year todate traction : USD 60000.

Market

B2C Segment Classification -Subscribers download our app, register and click on purchases taking advantage of promotions available or sold thru E-commerce platforms; Lazada, Foneapp, Boost, Shopee, Presto Mall
B2B Segment Classification -Partner collaboration via loyalty program platform with Insurance companies, Banks, Retail Chain and pharmaceutical outlets.

Physical Security Market is projected to grow from US 93.5B in mid 2020 to US 120.3B by 2025; a CAGR rate of 5.2%
(Source: Market and Market Analysis July 2020)

7.8B people globally. Averaging 4 people per household , equates to 2B people.
At 30% pick up rate, we are protecting 600m people with the current annual pricing on US50,
We are looking at a market of US3B for basic protection.

Problem or Opportunity

There is a lack of a integrated global security platform to protect anyone, 24/7.

Consider these possibilities:
1. 60% of the 8000 households in Malaysia, do not have any form of protection.
2. Even if a resident is from gated community, ther is no protection when residents are out of their gated premises or perhaps walking out to the car part at late evening from the shopping malls or a car breakdown on the highway or a family member jogging alone in a public park.

Code 7 intends to protect everyone, 24/7.

Solution (product or service)

Code 7, a digital community platform that adds a latent layer of security in the current Malaysian ecosystem, offering unprecedented security that protects life, assets and protection from financial loss.
Connect and partner with licensed Security Companies, Security Manufacturers to consumers and businesses on a single seamless integrated platform

Competitors

Code 7 does not have a direct competitor.

MyTaman.app, Haus.app and Jaga.app are localised in nature, providing property management and security services to gated environment. Their ability to scale is limited by its functions.

Secom is a Global security solutions provider.

Code 7 operates in Inter Ecosystem market. B2B Segment Classification covers a myriad of industries that are our potential clients, which includes Financial Institutions, Property Developers, Retail Chains (the 7 elevens, speedmarts..etc), Petrol Stations, Corporate buildings, Manufacturing sites, Shopping Malls, Hospitals and Government offices.

Advantages or differentiators

Code 7 is a First Mover that gains competitive advantage by being the first to market, providing total protection to individuals anywhere, 24/7 @ US50 a day

Code 7 Founder is secretary to APSA (Asia Pacific Security Association, Malaysian Chapter) and Code 7 is being promoted in 14 nations

CODE 7 produces large datasets output from a variety of data points and platforms. Integration of smart devices, IOT & behavior science enables analytical abilities to predict crime.  

Code 7 digital platform protects every individual, business entities and assets. We are backed by advance technology and we have a 3 years head start which is a huge challenge to replicate.

Finance

We currently have 3 packages covering residential, office, retail and industrial.
The current phase is on promotional with afforadable rates per annum which are US50.00 for household, US250.00 for office and US410 for retail and industrial.

Our revenue year todate is US60,000 from 1500 residential subscribers.

Our forecast in 2024 to generate revenue of US 10 million

Business model

B2C Segment Classification – Subscribers directly download our app, register and click on purchase taking advantage or the various promotions available directly or promoted and sold thru E-commerce platforms. We are at Lazada, Foneapp, Boost, Shopee, Presto Mall etc.

Ground sales activation with sales flyers at residential areas (condos and gated communities) where zones are activated.
Strategic advisory with Kementerian Perumahan Dan Kerajaan Tempatan (Local Housing Authority), Code 7 is capabilities are being considered for smart cities within the Housing ministry,

B2B Segment Classification – Partner collaboration via loyalty program platform with Insurance companies, Banking Industry, retail chain stores and pharmaceutical outlet.

Money will be spent on

50% of funding will be spent on enhancing AI development of Code 7 software and cloud computing software

25% on business development including marketing budget covering promotions, B2B and B2C engagements, social reach, e-commerce platforms and partner collaborations

25% on working capital which include zone activation.

Offer for investor

Invetments required USD 1 million for 10% equity of the company.

Risks

The operations for zone activation, promotions and technology enhancement requires sizeable funding. Code 7 risk assessment is to ensure adequate funding

Incubation/Acceleration programs accomplishment

Code 7 completed a 2 weeks accelerator program with Magic partnership with 1337 Ventures Malaysia in Kuala Lumpor in July 2021

Won the competition and other awards

None

Photos

Photo 1 - CODE7, a digital Security App that protects everyone, 24/7
Photo 2 - CODE7, a digital Security App that protects everyone, 24/7
Photo 3 - CODE7, a digital Security App that protects everyone, 24/7
Photo 4 - CODE7, a digital Security App that protects everyone, 24/7

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
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