REACH by ChannelPro

REACH is a solution that allows vendors or their representative to increase their indirect sales through the automation of the engagement and motivation of the channel partners and their sales people

After we launched REACH last year, we did large-scale pilots and Forrester added us to its channel management software list.

And we are having an epic 2022!

We have onboarded 3 clients
2 are the largest IT distributors in South Africa.
Over just 45 days – from a standing start – they managed to reach and rally 120 users, including resellers and salespeople.
They’re continuing to grow and expand as we speak.
This month, we onboarded 10 new distributors in 14 countries.

Any Brand that sells in indirect model, and of need of assisted sales.

Industry:
- Tech
- Electronics, Electrical
- White goods
- Automotive
- Pharmaceutical
- Others

Channel sales refer to the process of building partnerships with multi-level partners to create a wider reach for your product.
A brand sells its product to multiple distributors; in turn, the Distributor sells it to thousands of partners or resellers. A considerable number of field salespeople are required to put your goods in their hands.
The chasm between brand and indirect salespeople is enormous. The channel is the ideal way for a brand to expand, however a lot of inefficiency and challenges arise.

We have focused on the main challenges which affect customer satisfaction and sales grow

We choose to address the problem by linking the vendor to the thousands frontline sellers-
REACH allows the brands to empower the front line
salespeople
- by providing easy access to the latest training
- deploying automated incentives to increase their motivation
which results in delivering a better sales experience

REACH provides the Salesperson via a mobile app instant access to up-to-date product knowledge and training

And when the Salesperson reports what he sold, they earn rewards.

As a result, The brand gets access to real-time sales data, insight and intelligence.

35bn$ is our serviceable market
Our competitors vary from large organizations like Salesforce to others that provide simplistic channel marketing functions.
Note that 60% of the market use channel marketing comapnies that don't have any automation.

Reach VS competitors
1- We start where salespeople and clients meet.
2- We create real-time data for real-time decisions.
3- Automation puts us ahead of marketing companies.

4- Competitors solutions do not address all four levels of the channel: we do it in an effortless and integrated way by offering a UNIFIED platform to all.

Our experience as channel sales professionals, tells us that only by addressing every level in the channel will an impact be made and value created.

REACH is Software as a Service(SaaS): we bill our client (the vendor or the distributor) via a monthly subscription that increases with the number of salespeople.
Lowest Subsription is 1000$ per month for 100 sales people.

As an example for a phone distributor, or vendor there is at least x100.000 of field sales people in MEA selling phones as we speak. so the model is scalable by the number of mobile users ( sales people), territory, clients, industry.

After year 4 we will introduce a new revenue stream coming from adds and training as well.

Step1: we will sell directly for the 1st 10 clients
Step2: we will put in place a predictable lead generation engine in parallel to make the app self register and self use
Step3: we scale but appointing partners in teritories and scale teh lead generation engine.

- 35% Product enhancement & AI integration
- 35% People
- 25% Marketing
- 5% admin

Negotiabel based on a Safe note with an xx discount on next round of invstement.
Loyal VC USA already did a prelim valuation and invested seed funds.

Every Risk we have thought about offer a different a diversification or exit and almost no risk of failure bit of Pivot.

1- Risk1: if clients do not execute fast by themself - it offers us teh opportunity to add services so it might create a risk of slowing our scalability, in this case or we need to create 2 independant arms or to find partners for channel marketing service or we hav eto scale the service

2- RiSK2: cients ask to be exclusive and ask for white box, the answer to that lies withing the app configuration but the client insist we will have to take the decision based on the majority of the clients trend, but both alternatives offer a sizeable exit opportunity.

Graduated as the Best Start in The Founder institute Cohort 2020
Part of IN5 incubation

Best Start up in COHORT 2020 Founder institute

- Brand
- concept