EduPloyment is a purpose-driven technology business helping to eradicate poverty by educating and employing blue-collar workers. As a global online recruitment platform focused on the blue-collar segment, EduPloyment’s mission is to upskill the blue collar workers with critical English language skills and provide them access to better jobs both abroad and domestically to uplift them and their families out poverty.
EduPloyment's Candidate App MVP R1.0 has been successfully launched, gaining 6,600+ users in first 6 weeks.
In the initial target countries for candidates, the target population of moderate poverty, representing blue collar workers, is over 1 billion individuals.
The online recruitment market for blue collar workers in the Middle East is projected to reach $507M by 2025.
Problem or Opportunity
For blue collar workers who live in economies with limited job opportunities, their best chance of increasing their earning is frequently employment abroad. However, they lack the access to the job, required English skills, and funds to pay the traditional employment agencies for these jobs ($900-$3,000). For Employer, sourcing blue collar workers through traditional agencies is usually a 4-6 weeks process which requires travel to the source countries, and yield a high volume of low quality applicants.
Solution (product or service)
EduPloyment leverages increasing use of smartphones in underprivileged populations to: disrupt existing ecosystem of recruitment agencies, engage candidates in native language, create their CV and video introduction, benchmark their English proficiency and personality type, teach them English and match with jobs in exchange for nominal subscription fee.
Employers utilizing the EduPloyment Platform reduce their hiring costs by 80+%, gain access to qualified candidates, eliminate travel with built-in video interviews. Placement fee is passed to hired candidate as 5 free EduPloyment subscriptions to uplift 5 community members. Thus providing employers with a tangible social impact, with no change to business practices. To help uplift the next generation, eligible hired candidates can apply for an EduPloyment Scholarship to pay for one of their children’s college tuition.
Traditional blue collar worker recruitment agencies. As well as a couple of startups as outlines in the pitch deck.
Advantages or differentiators
For employers EduPloyment provides a complete online platform for finding blue collar workers which match their requirements and have benchmarked English skills, while providing a tangible social impact.. For candidates EduPloyment provides online English training and opportunities for finding a job.
Two revenue stream: Candidates monthly subscriptions and Employer placement fees.
Money will be spent on
Funds being raised will be used for sales & marketing, completion of product development roadmap, and revenue generation milestones.