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Wi-Flix

OTT/IPTV & Wi-flix Original productions

Ghana
Market: Internet and IT, Entertainment, Telecommunications, Mobile applications
Stage of the project: Operating business

Date of last change: 15.04.2022
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Idea

Wi-flix is an African based live streaming and subscriber video on demand provider offering authentic, originally African and international content to subscribers in Africa and the diaspora.

Current Status

We launched in December 2020 with massive traction and have achieved 1m paid subscribers MoM, fueled by online campaigns with the help of our telecom partners. Over 200k customers in 14months + of operations with about 48% activity rate. We have over 22 new content partners including MediaGuru, Content Box, Trace TV, Echelon, Bloomberg, TRT, DW, France24, Africa News, Vblog, Warner Media etc...

Market

Wi-flix appeals to a very large and diverse market group, it’s customers can be anyone from the ages of 16 to 59 years . Focus target market segments are:

Millennials / Youth

Families

Mass Market

Stats:

Over 60k users

48% conversion rate

Problem or Opportunity

Bridging the Gab between the rich and the poor. Serving authentic originally created premium content for the African continent and African's in the diaspora with affordable price points. Africa's fasting growing OTT - Wi-flix streaming and SVOD platform. We're accessible on Googleplay and Appstore around the world with customized solutions for the African Continent i.e Ghana, Kenya, Nigeria, Tanzania et al through MTN, Vodafone and Safaricom and et al

Solution (product or service)

For decades, African content has been undervalued, under-sold and without reach, because there is no specific platform to market, sell and use. Africans themselves and mostly those living in Europe and North America have limited access to their culture through movies, series, and animation.Hence, the need to create a distribution channel and a rewarding system for film producers in Africa to help shape the narrative and tell the African story in our own way and also help producers monetize their craft. We ultimately create jobs in creative, art and culture and Tourism Industry to hugely impac

Competitors

The continued strength of the video streaming market has been confirmed by a study from Strategy Analytics which has found that demand over the year has received a double boost from content providers as well as the pandemic. The African continent is set from growth to reach $1.6bn by 2026. The continent’s collective OTT revenues were only US$392 million at the end of 2020, indicating that there is significant room for growth in the coming years.

On Wi-flix our dynamic approach to partners and customer - combining access to content with internet data and delivering in the most preferred payment method gives creates a new behavior in the region and sets us on the road to be the biggest OTT in the region.

Our target market sets us apart but there are minor competition like Netflix and Showmax.

Advantages or differentiators

1. Telecom operator billing ( Airtime)
2. localization of payment (Multiple channels i.e Mobile money, Card payments etc..
3. Discounted data offers for our consumers
4. Royalty revenue sharing model with content partners
5. Customization of onboarding process
6. Distributing both SVOD and linear on one platform

Finance

Wi-flix offers daily, weekly and monthly unlimited access at $0.085, $0.50 and $1.50 respectively.

Channel(s) of payment:

1. Telcom operator billing (Airtime)
2. Mobile Money
3. Stripe (card payments)

Business model

SVOD + Live TV + Free Data (Internet)

Wi-flix reserves a percentage of all revenues from telecom partners via SVOD models, TVOD models from direct content partners, all in-app purchases from the app stores, and advertising revenues from AVOD.

Wi-flix offers daily, weekly and monthly unlimited access at $0.085, $0.50 and $1.50 respectively.

Money will be spent on

1. Content Acquisition
2. Experiential Marketing
3. R&D
4. Expansion.

We have a bold agenda to generate 5 million active subscriber base on MTN and Vodafone in Ghana, MTN and Airtel Nigeria and Safaricom in Kenya by 2023

Offer for investor

Offer Minimum: $50,000
Offering Maximum: $248,736
Minimum Investment: $1,000

Offering Type: Equity
Security Name: Class A: Preferred shares
Minimum Number of Shares Offered: 2,500
Maximum Number of Shares Offered: 62,184
Price Per Share: $4
Pre-Valuation Money: $2,487,357

Team or Management

Risks

Stakeholder level :

- Telecom CI compliance
- Content acquisition licensing
- Reputational risk

Operational level:
- System protection
- Cloud infrastructure and payment engine security
- Human capital non-disclosure

Mitigating measures:
- Due diligence
- KYC compliance
- Policy compliance
- High level infrastructure protection

Incubation/Acceleration programs accomplishment

1. Google Brand Acceleration Program For West Africa - 2021 - Completed
2. Master Card & MEST Express Alpha 2021 Cohort - Completed

Won the competition and other awards

Not as yet....

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
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