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Alaga Health Inc.

Alaga Health is like Amazon & Uber combined for health care

Philippines
Market: Information and media, Medicine, Services, Blockchain, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 23.04.2021
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Idea

Alaga Health Inc. builds & grows the Alaga Health Platform, the Philippines' first and only digital health market & health service hub where patients can book & access telehealth consultations, concierge home care, clinic-based check-ups, laboratory tests, medicines & health products, and a block-chain enabled electronic health record using integrated mobile & web applications.

Current Status

The Alaga Health team is currently onboarding multiple health service providers as partners to be listed in our digital health marketplace and service hub.

This involves conducting demos, refining our technology, and creating a more seamless sign-up process that would allow them to gain access to our different health service delivery tools to enhance and/or expand their practice. Furthermore, we request from them a smaller commission fee to provide sufficient incentive to help boost the number of users within our platform. This allows small business owners focused on health to organically promote the use Alaga Health services to its existing userbase.

This is set to be complemented by an aggressive marketing strategy based on the specific market personas that we have developed through our extensive marketing research. Teaming up with patient-oriented civil society organizations and health-oriented non-government organizations allows us to amplify our reach within groups that are already primed to have a higher level of health-seeking behavior.

Driven by our shared advocacy and as an initially B2B company, we also hope to provide our aforementioned partners with discount vouchers and bundled services based on their specific illnesses of concern.

Alaga Health maintains a very high engagement rate in contrast to competitors. For every 1,000 people reached by Alaga Health posts, 80.59% engaged. Alaga Health, through our CEO, was featured in publications of The Lancet and The Financial Times under the Governing Health Futures Initiative. It has also been included in newspaper articles (The Manila Standard, Malaya, The Daily Guardian) about health coalitions championing advocacies and websites of partners (SyCipLaw, UN Development Programme, Australian Embassy, PhilDev Foundation, Innovation for Social Impact Partnership)

Market

Today, 68% of all deaths in the Philippines are because of NCDs, a near parallel to the 6 in 10 who pass away without seeing a health professional. With the probability of Filipinos within the ages of 15 and 64 dying prematurely from one of the 4 main NCDs (heart diseases, diabetes, chronic lung disease, cancer) increasing to 29%, the Filipino working-age group is our target market. However, taking into account that 22% of the total health expenditure of the country is spent on and by Filipinos aged 65 and above, the elderly population are our secondary customers.

In terms of buyer personas, we characterize our target market as yuppies in their 20s kickstarting their careers and middle-aged mothers taking care of their families. Both are substantially busy and price-sensitive groups who care about the cost and convenience of receiving health care conveniently within the closest proximity possible.

They juxtaposed alongside our providers who are health professionals struggling to establish their medical practice or launch their health careers in a crowded and expensive market. The cost of setting up a clinic, the difficulty of finding vacancies in hospitals, and the challenge of sustaining income & career progression take their toll.

In the Philippines, 6 in 10 Filipinos pass away without seeing a health professional while 8 to 10 Filipinos have never had a medical check-up. Following the Commission on Population & Development (POPCOM) estimate of 109 million Filipinos in 2020, this translates to 65 and 87 million Filipinos, respectively.

Taking into account that roughly 6 in 10 Filipinos are between 15 to 64 years old and almost 1 in 10 is older than 64 years old, the World Health Organization, UN Interagency Task Force on NCDs, UNDP, and the Department of Health affirm that the country loses 4.8% of our annual GDP to non-communicable diseases (NCDs) per year of which Php 75.7 billion and Php 680 billion annually are directly and indirectly lost due to reduced workforce & reduced productivity.

Given that 80.2% of Filipinos between the ages of 15 to 64 have access to digital commerce services and that they spend an average of 4 hours and 15 minutes a day on social media, the vision of Alaga Health of creating the first digital health marketplace and service hub in the Philippines is not only viable but necessary to ensure the achievement of #HealthForAll.

Problem or Opportunity

The Philippines' first digital health marketplace and service hub that hopes to save the 6 in 10 Filipinos who die without seeing a health professional through the use of mobile and web applications that make healthcare available anytime, everywhere, every way.

Driven by the Sustainable Development Goals (SDGs), we focus on addressing SDG 3 (Good Health & Well-being), SDG 8 (Decent Work & Economic Growth), and SDG 9 (Industry, Innovation & Infrastructure). We seek to help resolve the inaccessibility of affordable quality health care services (SDG 3), the lack of distribution of gainfully employed Filipino health professionals both within and outside the country (SDG 8), and the lack of technological integration & coordination within the healthcare sector (SDG 9).

We also hope to fight against gender discrimination in health care as seen among those living with HIV/AIDS (SDG 5), promote health education to improve health-seeking behavior across all demographics (SDG 4), encourage responsible consumption more so about proper antibiotic use (SDG 10), and help build the cities of tomorrow wherein access to health care is build-in within the structure and processes of the communities (SDG 11).

Alaga Health wants to give back to every Filipino the power to choose where, when, and how they receive (and provide) health care. By building a digital health marketplace and giving small health providers access to technology that can expand or optimize their practice, we can and will achieve health for all.

Solution (product or service)

Alaga Health is developing the first digital health marketplace and health service hub in the Philippines where patients and health providers meet to achieve the same goal - health for all.

Our value was amplified by the COVID-19 pandemic which caused a surge of telemedicine companies, home health service firms, and health education resource pools. However, most were done manually and were unable to effectively reach their full potential. On the other hand, established players which use at least 1 of the 7 facets of our start-up continued to operate in silos or preyed on smaller health providers.

We give small health providers the opportunity to not only find patients in need of their expertise but also use our technology to choose how they can earn (telehealth, clinic, concierge, etc.) On the other hand, we give patients the power to choose where they can get health care by showing them health providers near them, the reviews of other patients, the price of their services, and the expected waiting times. This can foster healthy competition that can reduce the price of health services, increase the likelihood of good patient care, and give small health businesses the chance to earn a living.

Alaga Health employs a multi-feature integration into a platform that can be optimized by blockchain. Our first phase involves the development of the tools and features that partners may use on and through the Alaga Health digital health marketplace and service hub. This involves telehealth, clinic care, lab care, and home care tools from 2021-2022 followed by medicine delivery and blockchain optimized electronic health records from 2022-2023.

Each feature is intended to feed into each other such that a newly diagnosed diabetic patient can be prompted by a physician to book a necessary in-person clinic visit via app, set a follow-up check-up via telehealth, trigger a lab test reminder prior to the next in-person clinic visit, pre-order weekly maintenance medications, and suggest watching an interactive video about diabetes for a chance to get discounts after passing an in-app test.

That's 360-degree patient care 24/7.

Ultimately, we intend to help our partner health service providers to grow their revenues alongside Alaga Health. In the future, we hope to invest in machine learning to help detect diseases using our tools and features such as stroke through telehealth, metabolic syndrome through lab care, and hyperlocalized endemic diseases through home care.

Competitors

We have conducted a marketing analysis and benchmarking to profile competitors according to size, customer base, number of health providers, and investors. According to our data, our closest competitors are HealthNow (4 features) and Qure (4 features) due to their similar all-in-one promise.

However, we also consider KonsultaMD, SeriousMD, Aide, and SeeYouDoc as competitors since their businesses involve at least 1 of the 7 features offered by our social enterprise.

Advantages or differentiators

While we consider the aforementioned as competitors, our approach of being marketplace in lieu of being a sole health service provider allows us to potentially collaborate with them to mutually amplify our reach. Still, our primary targets are the hundreds of small unknown or hyper-localized health providers hoping to earn honest work as health professionals or small health companies.

While most of them have higher social media followings, we boast the highest engagement rate (80.2%) and near-universal positive online interactions This is primarily fueled by the support of our community-based alliances in civil society. Given the number of features to be made available by Alaga Health soon (4) during our first full release vis a vis our competitors (4), we look forward to exciting times ahead.

Finance

Customers are charged a commission fee (15-20%) on top of the published price indicated by the health service provider. This covers the payment to our partner payment API and a mark-up by the company. Partner health service providers onboarded during our beta testing and initial launch are charged a smaller fee (10-15%) in contrast to those set to be onboarded later.

The commission-based revenue shall apply to all features provided by the company. Advertisements to be run within the platform are set to be calculated on a per-second basis while data trend sets will be based on variables and duration.

Business model

We shall primarily earn our revenue from the commission payments received from every successfully completed health service delivery transaction.

This cuts across the different features of the health service hub and digital health marketplace (telehealth, clinic booking, lab appointment, home care request, ePharmacy, exclusive health learning content, etc.) As part of our initial B2B focus, we shall offer corporate packages that allow employers to provide their employees with discounted rates or bonus benefits.

We are also intending to offer optional promotional placement fees for health professionals and health businesses (clinics/labs) that seek to boost their practice reach via in-app or intra-platform advertising in an affordable and ethical way (more so that health professionals are discouraged to promote themselves directly). We also intend to host both health-related and non-health-related ads within our platform once we breach a sizeable user base.

If permitted by law, approved by an ethics board, and consented to by our patients, we may endeavor to sell data trends (NOT personal information) regarding health practices and behaviors of Filipinos within particular demographic clusters or segments (e.g. age groups, locations, genders, socio-economic backgrounds, etc.) The possibility of being a pseudo-HMO in the distant future is also a viable consideration.

Money will be spent on

The amount invested will be used on an aggressive marketing, distribution, and partner onboarding campaign alongside rapid technological refinement of the platform for UI/UX optimization. A larger and more secure physical server shall also be prioritized for procurement to scale up our operations more effectively.

Offer for investor

Alaga Health hopes to enter into SAFE agreements or royalty agreements with interested investors.

Team or Management

Risks

Given that the market is very attractive, barriers to entry are low. Hence, our approach is to serve as the unifying platform that harnesses the spike in interest in automated, electronic, optimized, and/or digitalized health care services.

Incubation/Acceleration programs accomplishment

Alaga Health has successfully accomplished and complete the following incubators, accelerators, and start-up schools.

Incubation Program
- makesense (via makesense Academy)
- ImpactHub (via Impact Hub Manila)

Accelerator Program
- Innovation for Social Impact Partnership (via UN Development Programme, Australian Embassy, and PhilDev Foundation)

Start-up School
- Y Combinator Start-up School
- Amplify by Accelerating Asia (ongoing)

Won the competition and other awards

- 1 of Top 3 start-ups, makesense Health4All Sprint
- 1 of Top 8 start-ups, Innovation for Social Impact Partnership Grant Facility
- Finalist, Impact Hackathon (Largest Hackathon in the Philippines)

Invention/Patent

We have filed for copywriting our brand and are in the process of filing our patent for our integrated solution.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video