MEDICAL-X is a Dutch company based in Rotterdam, the Netherlands, specialized in the design, development, manufacturing, marketing, and distribution of simulation products for medical teaching and training. Our mission is to provide healthcare professionals with simulation-based training solutions and cutting-edge technological simulators that are cost-effective and time-efficient to teach and train clinical skills without risk to actual human patients.
Current Status
Our current status is scaling up, we have a working product that is being sold in the market. We have more than 200 clients.
Market
Our customers are medical schools and health care training centers, military, police, first responders, firefighters. We sell mainly through distributors but also, directly to end-users.
The market potential is stated below:
- 2021 USA: PATIENT SIMULATOR MARKET SIZE: $ 506.5 M - 2021 GLOBAL: MEDICAL SIMULATOR MARKET SIZE: $ 2.27 B
Problem or Opportunity
Medical mistakes:
Argument 1- This is the third leading cause of death in the USA, after heart diseases and cancer. Argument 2 - 250,000 people die in the USA every year due to medical mistakes
Medical mistakes are due to inadequate trained and practical skills staff, error in judgment or care, a system defect, or a preventable adverse effect.
Solution (product or service)
Medical X has developed the following simulators and task trainers for different healthcare specialties:
- Human patient (high and low fidelity) simulators for individual and/or team training on patient care and emergency scenarios. It combines hardware and software
- Laparoscopic simulators for minimally invasive surgery skills training. It combines hardware and software - Trauma trainers for wound packing training and wound care. - Task trainers for IV injection training and suture training. - Command-X: scenario software, desktop available, and iOS app under development
Competitors
High fidelity simulators: Laerdal, CAE, Gaumard, and Nasco Realism: Lifecast and Simbodies
Advantages or differentiators
Medical-X combines the best of both worlds and produces simulators with realistic looks and unique high-fidelity functionalities.
Finance
We sell our two main products: ADAM-Xtreme and NENA-Xtreme for $67,950 and $ 34,950 (end-user price). Distributors receive 30% of the commission.
In addition, we sell licenses fees and upsell replaceable parts as well as software upgrading.
We expect to reach 50M in revenue in 5 years.
Business model
Our business model is through exclusive and nonexclusive distributor contracts. We aim to expand our sales team selling directly to end-users. Moreover, we are currently investing our resources for the final implementation of our new product: Command-X, which will follow a SaaS model.
Money will be spent on
Expanding sales and marketing. Opening a local office in the major markets. Invest in customer experience.