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Viewst

A no-code design and automation tool for ads production

USA, New York
Market: Internet and IT, Services
Stage of the project: Operating business

Date of last change: 09.02.2023
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Idea

Viewst - a simple, scalable B2B SaaS platform for designers and marketers to scale creative versioning, streamline approvals, analyze creative performance, and improve ROAS.

Current Status

36k+ organic registrations on the platform in 12 months
300% paid subscription growth (4Q22 vs 1Q22)
93% monthly retention (paid clients)
24% monthly retention (freemium users; freemium plan was terminated in 2022)
1673 MAU

Market

Professional marketing teams including designers, marketers, traffic managers, and account managers.

Problem or Opportunity

65% of ad campaign success is driven by a creative. The value of a banner design has exploded even more due to the new regulatory environment (a cookieless world).

These days production is still manual and expensive, and takes a lot of time as communication between all stakeholders is not efficient, plus creative ideas are not based on performance data.

Solution (product or service)

Viewst:
Makes it fast and easy to analyze historical creative data for high-performing creative iterations.
Brings together creative and media for instant collaboration and multiplying performance and creative efforts.
Makes creative versioning for both display and paid social in seconds with the help of AI-powered tools.

Competitors

There are many great tools out there, though either concentrated on social networks, thus without the ability to work with HTML and smart resize and bulk generation (Canva, Crello, Spencil, Marpipe), or complex, expensive, creative management platforms like Bannerflow, Bannerwise, Celtra - that covers everything from production to launch and analytics and production features are basic and somewhat limited.
The closest competitor is Creatopy. We should be able to outperform them in the course of the year with all the features that are on Viewst roadmap.
And of course Photoshop - a complex tool for professionals without the possibility to collaborate.

Advantages or differentiators

please, see above.

Finance

Viewst sells monthly subscriptions. It starts from $15 for private individuals and from $69/month/seat for teams.

Business model

SaaS
$59/m - individuals
$235/m - per seat for teams

Money will be spent on

Product development - hiring of engineers
Marketing

Team or Management

Risks

Lack of funds and as a result losing the pace of the product development.
Lack of funds and losing marketing competition.

Incubation/Acceleration programs accomplishment

NewChip program in Texas
500 Global Japan

Won the competition and other awards

NewChip

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation