Viewst - a simple, scalable B2B SaaS platform for designers and marketers to scale creative versioning, streamline approvals, analyze creative performance, and improve ROAS.
Current Status
36k+ organic registrations on the platform in 12 months
300% paid subscription growth (4Q22 vs 1Q22)
93% monthly retention (paid clients)
24% monthly retention (freemium users; freemium plan was terminated in 2022)
1673 MAU
Market
Professional marketing teams including designers, marketers, traffic managers, and account managers.
Problem or Opportunity
65% of ad campaign success is driven by a creative. The value of a banner design has exploded even more due to the new regulatory environment (a cookieless world).
These days production is still manual and expensive, and takes a lot of time as communication between all stakeholders is not efficient, plus creative ideas are not based on performance data.
Solution (product or service)
Viewst:
Makes it fast and easy to analyze historical creative data for high-performing creative iterations.
Brings together creative and media for instant collaboration and multiplying performance and creative efforts.
Makes creative versioning for both display and paid social in seconds with the help of AI-powered tools.
Competitors
There are many great tools out there, though either concentrated on social networks, thus without the ability to work with HTML and smart resize and bulk generation (Canva, Crello, Spencil, Marpipe), or complex, expensive, creative management platforms like Bannerflow, Bannerwise, Celtra - that covers everything from production to launch and analytics and production features are basic and somewhat limited. The closest competitor is Creatopy. We should be able to outperform them in the course of the year with all the features that are on Viewst roadmap. And of course Photoshop - a complex tool for professionals without the possibility to collaborate.
Advantages or differentiators
please, see above.
Finance
Viewst sells monthly subscriptions. It starts from $15 for private individuals and from $69/month/seat for teams.
Business model
SaaS
$59/m - individuals
$235/m - per seat for teams
Money will be spent on
Product development - hiring of engineers Marketing
