Photo - Unpluq
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Unpluq

The key to regain control over your smartphone

Netherlands
Market: Computers, office equipment, Electronics, Mobile applications
Stage of the project: Operating business

Date of last change: 17.03.2021
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Idea

We create an app in combination with a physical key that helps you to regain control over your smartphone usage, enabling you to spend less time scrolling mindlessly online.

Problem or Opportunity

Smartphone distraction is a huge global problem, On average, people spend 54 full-time days a year on social media. Next to that 88% of all millennials say they are addicted to their smartphone. Also 58% of all people want to reduce their smartphone usage. From research, we found that people actually don't want to spend their time like that. They want to spend their time in a more meaningful way, but social media apps are designed to be addictive, the more time you spend on their platform, the more money they earn. We believe it's time to give back control over technology to the users. We believe you should control technology instead of technology controlling you!

Team or Management

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