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Funnelll

Run marketing campaigns that work

USA, Delaware
Market: Internet and IT
Stage of the project: Operating business

Date of last change: 19.03.2021
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Idea

Funnelll helps startups and small & medium businesses run their own marketing campaigns like pros; no coding, data science, or marketing know-how needed!

Current Status

Launched our public beta end of Q1 2019, joined by a 1000 startup and SMB, launched paid plans end of Q1 2020, reached $10K MRR in 198 days, then $17K ARR in the next 90 days. We are currently on track to reach $30K by end of March 2021.

Currently, there are 115 live websites using Funnelll to track 1.3M unique visitors and 1B events each month.

Market

We are targetting Startups and SMBs running E-Commerce, SaaS, and lead generation websites. Based on BuiltWith data, we estimate the market size to be $2B/annum, in the US alone and growing at 14% CAGR.

Problem or Opportunity

Startups and SMBs have limited marketing budgets that force them to run their own marketing campaigns, which usually results in them losing their money, or hire 'affordable' marketeers who lose their money for them.

Although there are many marketing tools, none of them are created for them. They are created for teams that have developers who can implement and integrate the tools, data scientists who can cleanse and stitch data, and marketers who can use the data to make marketing decisions. Those are thousands of dollars worth of resources that most don't have access to.

Solution (product or service)

Funnelll is the first marketing tool for non-marketeers. It reduces 100s of hours of coding, integrating, building, and navigating complex dashboards to a few clicks.

Customers track meaningful actions visitors take on their websites using our no-code tool, distribute the data to their marketing and analytics tools by linking them through our catalog, and get a marketing plan, based on their data, that helps them get the most out of their marketing budgets.

Competitors

Marketing Agencies: Expensive, long time to ROI
Markting and Analytics tools like: Google Tag Manager + Google Analytics + Google Data Studio, Supermetrics, Singular.net, improvado.io.

Advantages or differentiators

We are the first marketing tool for non-marketeers. Existing tools need developers to implement and integrate, data science to stitch and cleanse data, and marketers to use the data for executing marketing plans. Those are thousands of dollars worth of resources that Startups and SMBs don't have access to. We reduce hundreds of hours of coding, integrating, building, and navigating complex dashboards to a few clicks.

Finance

Funnelll offers Monthly and annual subscription plans. Today, our plans start at $2 to $1000 per website per month (we have customers on all pricing buckets). We are currently at $17,000 ARR and looking to reach $120,000 ARR by end of 2021.

Money will be spent on

The funds raised would help us to:

- Scale our data and AI team (add 4 headcounts) to continue rolling out our AI features, add product internationalization (Spanish), GDPR compliance for the EU market, and scale our distribution channels through the release of more eCommerce and SaaS marketplace plugins and integrations like Zapier, Segment, BigCommerce, to name a few.

- Scale our customer acquisition by hiring a sales squad (add 2 -Sales Development Reps, 1 Marketer, 1 Seller) and increasing our digital marketing budget (we've reached our current state with a $300/month marketing budget)

Team or Management

Incubation/Acceleration programs accomplishment

Graduated 500 Startups - Falcon batch 2 (pre-launch), Pioneer virtual accelerator, Flat6Labs Cairo Fall 2020 program (post-launch)
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
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