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Ghost Kitchen Bangladesh

Internet Restaurant Marketplace

Bangladesh
Market: Internet and IT, Food industry
Stage of the project: Operating business

Date of last change: 02.03.2021
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Idea

We are a tech-enabled and impact-driven internet restaurant marketplace with a portfolio of delivery-only brands, which in combination with technology and digital branding is distributed nationwide via Fulfillment Centers.

We empower hundreds of small food entrepreneurs who are impacted by the changing dynamics of the industry. Through innovative collaborations, 4 key nodes of the network are connected using the GKB KitchOS platform: Brand Partners, Fulfillment Partners, Delivery Partners, and lastly Customers.

Current Status

We started our official operations on the 18th of October 2020, and in such a short time, we have managed to complete the following:

- Delivered 3200+ Items
- Generated $25,000+ in GMV
- Formed an amazing team covering food development, IT, branding and operations, who can get things done effectively without burning unnecessary cash
- Built Phase 1 of GKB KitchOS Platform
- Opened 3 fully-operational global-standard kitchens in Dhaka
- Launched 4 unique delivery-only brands
- Secured Partnership with 4 Food Aggregators
- Hired consultants to ensure 100% Regulatory Compliance

Market

End Consumer Segment: Technologically advanced male and female aged 22-45 (both student and working professionals) with a busy lifestyle, relatively well disposable income, and values convenience.

Market Size: 720 Cr. BDT ($84M USD)

Problem or Opportunity

1. Owing to shrinking margins, physical restaurants are forced to survive through Economies of Scale, however, achieving economies of scale through expansion, is expensive, risky, and time-consuming.

2. Cloud kitchen developments are on the rise, however, aspiring restaurant or cloud kitchen owners (foodpreneurs) do not have access to a combined solution or platform that will help them to build their venture and run it profitably.

Solution (product or service)

Solution: a tech-enabled and impact-driven internet restaurant marketplace with a portfolio of delivery-only brands, which in combination with technology and digital branding is distributed nationwide via Fulfillment Centers

Key Benefits to Aspiring Partners:

Low CapEx
Low Cost
Less Hassle


Competitors

There is only one other multi-brand cloud kitchen company in Bangladesh called Kludio.

Advantages or differentiators

GKB’s Competitive Advantage Over Kludio:

-Significantly faster in action.
-Significantly lower investment per kitchen.
-Significantly lower head office expense.
-Stronger Partnership with Delivery Partners.
-Stronger Marketing and Branding Team.
-Nationwide Business Insight
-Global Business Experience

Finance

There are two Revenue Streams:

Own Kitchen (Fulfillment Centers) Revenue - Our self-managed kitchens (fulfillment centers) are already generating revenues.

Revenue via Fulfillment Partners - Once introduced, we will take a 5% commission on each transaction.

Annual GMV (Projected for 2025): 94 Cr. BDT / $11.2M USD

Estimate based on 520 Internet Restaurants with 7,249 BDT per day in GMV on average.


Business model

Through innovative collaborations, we connect 4 key nodes of the network: Brand Partners, Fulfillment Partners, Delivery Partners, and lastly Customers.

Our Brand Partners provide the necessary popular well-established brands
Our Fulfillment Partners fulfills the orders generated by delivery partners
Our Delivery Partners generates our orders and delivers them to customers
Customers order food using Delivery Partner apps.

Money will be spent on

Kitchen Management Software (Phase 2 and Phase 3)
Order Generating Platform (Phase 2 and Phase 3)
Marketing Promotions and Branding
4 New Kitchens
4 New Own-Brands
Head-Office and Kitchen Overheads

Offer for investor

11.11% equity.
Post-money valuation of GKB: $1.8M

Team or Management

Risks

Growth can be affected due to the low barriers to entries in the market for both new players and existing restaurants.

Incubation/Acceleration programs accomplishment

No

Won the competition and other awards

No

Photos

Photo 1 - Internet Restaurant Marketplace
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video