The project is the creation and development of a brand of women's clothing with sales on marketplaces.
In the future, it is possible to expand the range of men's and children's clothing.
It is also planned to create an online store for the brand and enter global markets and search for a target audience in other countries. The most innovative marketing solutions and services will be used to promote goods and an online store.
Products for production will be selected through a data-driven approach. There is already a domain consisting of 4 letters in the .ru zone and a ready-made website.
Current Status
At the idea stage. There is a ready-made prototype. The business process of production has been established.
Market
Women living in Russia, with average income and above, who shop online.
They prefer comfort and freedom in clothing. Those experiencing time constraints, preferring to try on before buying.
Problem or Opportunity
As a result, the company must come to the conclusion that no raw materials containing cotton are used for production. Growing cotton is wreaking havoc on the planet.
Solution (product or service)
The company helps our customers will be able to take care of the safety of the planet and the environment, get involved in ecology and conscious consumption.
Competitors
Clothing brands in the mass market segment: Zara, Asos, H&M etc.
Advantages or differentiators
Environmentally friendly production
Money will be spent on
There are 2 people in our team at this stage.
From project costs:
-Purchase of raw materials and production of goods
-Advertising
-Website
-Presales content preparation
-Taxes.
The average profitability from the sale of one product is in the region of 70% of the cost price.
