First social network for and by football fans, clubs and brands.
Fanera launched in late 2019 while only relying on inbound marketing. Since launch, the world markets have experienced turbulence due to Covid-19, however Fanera was still been able to make great strides and boasts the following stats:
Mobile app for Fans: 75,000+ active users, 1,200 daily snaps, 5,000 daily views, 50+ football influencers, 20% monthly growth.
Club Management Platform: Fanera has agreements with various partners, most notably the Supreme Committee in Qatar, the host of the World Cup 2022. Since launch Fanera has generated $43,000 in revenue
Football is the most popular and most televised sport in the world. There are approximately 1.2 billion (and growing) football enthusiasts with internet enabled smartphones and the love of the sport at their fingertips. More importantly, Football has the most sponsorships worldwide, mainly due to the fact that it is a 40 billion dollar industry with an 8% annual growth.
Problem or Opportunity
3.5 Billion fans around the world are without a dedicated platform to unite them with one common interest, Football.
Fans currently have to follow dozens of sites to get all the latest football content which barely reaches 10% of fans due to a lack of personalization.
Football clubs are struggling to connect and monetize their audience beyond the match time
Brands are also experiencing a much lower ROI due to algorithms, are spending much more and reaching a maximum of 30% of their followers.
Solution (product or service)
Fanera, is a revolutionary 360 degree solution for football fans and clubs:
Fan Engagement app: crowdsourced football app that is intuitive, scalable and multilingual for fans to build a football community of their friends, favorite teams and influencers
Club Management Platform: Fanera has developed a powerful dashboard for clubs to connect with their fans based on various demographics and provide useful analytics to help the club monetize their followers.
We think we only have indirect competitors such as other social media platforms.
Advantages or differentiators
Fanera provides a 100% fully focused personalized social football platform to display only content based on the users preferences.
Users share and engage with social football experiences in a fun interactive gamified app with a global football community.
Football agencies (promoters, clubs, sponsors) can tap into the users’ unique content and extend their social media reach.
Fanera’s business model focuses on three main pillars.
Club subscriptions: Although the majority of the tools that we provide to a football club are free, there are some additional analytics and business intelligence reporting that are fee-based.
Ad Manager: A tool that allows clubs, influencers, sponsors or brands to create ad campaigns for their target audience.
In App Purchases: With new gamification features, users can gather points, badges and rewards by posting, sharing, liking, commenting and predicting scores. Some rewards can be purchased in advance to rank up their team line-up and be at the top of the leaderboard.
Number of clubs use our fan CRM
Number of active users on Fanera App
Number of published, viewed and Engaged snaps.
Money will be spent on
60% - sales and marketing
30% HR recruitment.
Offer for investor
3.5m pre- money valuation with discount 20% on convertible notes.
Board member with a voting right.