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Fanera

The next TikTok for football fans.

UAE
Market: Information and media, Tourism, sport, Mobile applications
Stage of the project: Operating business

Date of last change: 23.02.2021
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Idea

First social network for and by football fans, clubs and brands.

Current Status

Fanera launched in late 2019 while only relying on inbound marketing. Since launch, the world markets have experienced turbulence due to Covid-19, however Fanera was still been able to make great strides and boasts the following stats:

Mobile app for Fans: 75,000+ active users, 1,200 daily snaps, 5,000 daily views, 50+ football influencers, 20% monthly growth.
Club Management Platform: Fanera has agreements with various partners, most notably the Supreme Committee in Qatar, the host of the World Cup 2022. Since launch Fanera has generated $43,000 in revenue

Market

Football is the most popular and most televised sport in the world. There are approximately 1.2 billion (and growing) football enthusiasts with internet enabled smartphones and the love of the sport at their fingertips. More importantly, Football has the most sponsorships worldwide, mainly due to the fact that it is a 40 billion dollar industry with an 8% annual growth.

Problem or Opportunity

3.5 Billion fans around the world are without a dedicated platform to unite them with one common interest, Football.
Fans currently have to follow dozens of sites to get all the latest football content which barely reaches 10% of fans due to a lack of personalization.
Football clubs are struggling to connect and monetize their audience beyond the match time
Brands are also experiencing a much lower ROI due to algorithms, are spending much more and reaching a maximum of 30% of their followers.

Solution (product or service)

Fanera, is a revolutionary 360 degree solution for football fans and clubs:
Fan Engagement app: crowdsourced football app that is intuitive, scalable and multilingual for fans to build a football community of their friends, favorite teams and influencers
Club Management Platform: Fanera has developed a powerful dashboard for clubs to connect with their fans based on various demographics and provide useful analytics to help the club monetize their followers.

Competitors

We think we only have indirect competitors such as other social media platforms.

Advantages or differentiators

Fanera provides a 100% fully focused personalized social football platform to display only content based on the users preferences.
Users share and engage with social football experiences in a fun interactive gamified app with a global football community.
Football agencies (promoters, clubs, sponsors) can tap into the users’ unique content and extend their social media reach.

Finance

Fanera’s business model focuses on three main pillars.
Club subscriptions: Although the majority of the tools that we provide to a football club are free, there are some additional analytics and business intelligence reporting that are fee-based.
Ad Manager: A tool that allows clubs, influencers, sponsors or brands to create ad campaigns for their target audience.
In App Purchases: With new gamification features, users can gather points, badges and rewards by posting, sharing, liking, commenting and predicting scores. Some rewards can be purchased in advance to rank up their team line-up and be at the top of the leaderboard.

Business model

Number of clubs use our fan CRM
Number of active users on Fanera App
Number of published, viewed and Engaged snaps.

Money will be spent on

60% - sales and marketing
30% HR recruitment.
10% R&D

Offer for investor

3.5m pre- money valuation with discount 20% on convertible notes.
Board member with a voting right.

Team or Management

Risks

lack of investors who invest in social networks as it requires patience and dedication.

Incubation/Acceleration programs accomplishment

Participation in Hype acceleration program for sports solutions.

Won the competition and other awards

Challenge 22 competition for talented solution for the world cup 2022
one of the top 20 destructive sports companies worldwide.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video