Photo - ALSHORTS FZC LLC
51199

ALSHORTS FZC LLC

NEWS AGGREGATOR : SHORT NEWS IN 60 WORDS

UAE
Market: Internet and IT, Another
Stage of the project: Operating business

Date of last change: 07.02.2021
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Idea

AL-SHORTS (or AlShorts), which is one of the first news aggregators in the English Media functioning out of the UAE. We hold valid Media House Licenses accredited with the regulating government bodies.
AlShorts has pioneered the concept of ‘Short News in 30 seconds’ – in short, we cover the latest global news, developing events and rapidly changing trends in the UAE, MENA (Middle East and North Africa) and the whole wide world.

Current Status

In this day and age of minuscule attention spans, we have, in a mere six months, garnered a very huge number of readers through our Apps on the various social media, including
- Facebook (100k+ followers), Twitter, Instagram, YouTube and LinkedIn.
- The AlShorts application (available on Google Play Store as well as iOS App Store) has 200K + users from countries such as the UAE, India, UK, USA, etc.

Problem or Opportunity

As News Aggregators, we make a sharp, concise précis of published news posted by you to ensure that readers save time and data while on the go.i.e. NEWS ON THE GO.
Its a multi-brand stop-shop for NEWS with all verified and authentic NEWS for users.

The opportunity lies on the revenue from various NATIVE Ads on the application .

Solution (product or service)

currently ALSHORTS focuses in -
- Re-hashing the breaking news
- Blogs
- Sports scorecard (Live scoreboard across sections)
- Multi-language News
- Prayer timings
- Forex/ commodity

Future -
- multi language expansion
- aggressive expansion plan for the GCC / middle east region
- digital media tie-ups
- Branding PR initiatives

Competitors

only News Aggregator in GCC is NABD but in ARABIC language only


Biggest USP is that currently there is none competitors in the UAE market and the potential is zenith !
Currently the users are using individual apps of media publication houses to get the news.

Advantages or differentiators

- First English News Aggregator in the UAE
- accredited with valid Media licenses
- international tie-ups
- profound learned editorial team
- strong strategic plans for the company expansion across terrain

Money will be spent on

Expenditures would be strategically invested on -

- key potential tie-ups
- Analytics (users)
- App UI
- Install campaigns with retention KPI
- Marketing / promotion
- Optimization

Team or Management

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Idea
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