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Tindin Education & Finance

To bring practical financial education to EVERY child.

Brazil
Market: Education, training, Financial services, Mobile applications
Stage of the project: Operating business

Date of last change: 31.01.2021
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Idea

Tindin Suite is a collection of applications and technological solutions developed in a modularized and integrated way for financial education involving different audiences.

Current Status

Somos Education: Contract until 2026 with the largest educational group in the country with 1,5 Mi students.

Growth and scale up stage.

Market

Global Market Size:
TAM: 2Bi+ Population between 0 - 14
SAM: 1,3Bi+ Internet Access
SOM: 65Mi+ Users within 5 years

US$41 Bi+ Kids’ allowances annually
86,17% of Parents who give an allowance require tasks to be done
1 in 2 Parents give an allowance

Brazilian Market Size:
R$60 Bi+ Child Monthly Tuition
R$40 Bi+ Cash transactions made by children
R$27 Mi+ Young people between 6 and 14 years old




Problem or Opportunity

1- Children and young and teenagers are not served by banking services.

2- Families need to teach financial education in a practical way to their children.

3- Schools are required to include financial education in the academic curriculum.

Solution (product or service)

A gamified Platform integrated with a digital wallet and educational allowance to:

1- TEACH FINANCES: financial educators and schools

2- SELL PRODUCTS: marketplaces and content producers

3- CASHLESS PAY: retailers or service providers.

The platform connects four different stakeholders, creating a closed ecosystem where the raw material is: communication, content, education and consumption.

Competitors

Go Henry
Penny box
Rooster money

Advantages or differentiators

1- DIGITAL WALLET: electronic money for online transactions.
2- MARKET PLACE: online stores and infoproducts.
3- DISTANCE LEARNING: infoproduct making and sales platform.
4- QR CODE PAY: cashless and cardless payment gateway.
5- GAMIFICATION: environment for learning retention
6- SOCIAL NETWORK: social content network and evaluation of (info) products.

Finance

REVENUE:
FINANCIAL TRANSACTION FEES
SHARE OF FINANCIAL INCOME
SOFTWARE LICENSE (WHITE LABEL)
SALES BROKERAGE RATES
PLATFORM SUBSCRIPTION

COSTS:
PLATFORM DEVELOPMENT
CLOUD SERVICES
APP DEVELOPMENT
FINANCIAL TRANSACTION FEES
TRANSFER TO SUPPLIERS
MARKETING AND PUBLIC RELATIONSHIP

Business model

Business Model: PaaS - Platform as a service
Chanells: social networks, app stores, website: www.tindin.com.br
Metrics:
- Cost of customer acquisition.
- Lifetime value.
- Rate of lost customers.
- Cost of service provided (CSP).
- Burn rate.

Money will be spent on

Marketing and sales
Traction strategies
Hiring employees
Research and Development

Offer for investor

10%

Team or Management

Incubation/Acceleration programs accomplishment

Orbital Aceleradora (www.orbital.ac) - Maringá-PR Brazil

Won the competition and other awards

Startup Weekend champion in 2018.

Winner of "Innovate Together II" Sicredi Competition in 2019 (category: attractive means of payment for children and young people).

Shark Tank Brazil: One of the 64 companies selected for the 4th season among+2,000 candidates.

Champion of PitchDay "Financial Education" of Xpeed XP Inc.

Brazilian Champion of Open Innovation Contest 2021.

Finalist "Society" of the Reality Show Rocket Startup 2020.

Photos

Photo 1 - To bring practical financial education to EVERY child.

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video