play_arrow
View
51158
Tindin Education & Finance
To bring practical financial education to EVERY child.
Brazil
Market: Education, training, Financial services, Mobile applications
Stage of the project: Operating business
Date of last change: 31.01.2021
Brazil
Market: Education, training, Financial services, Mobile applications
Stage of the project: Operating business
Date of last change: 31.01.2021
Idea
Tindin Suite is a collection of applications and technological solutions developed in a modularized and integrated way for financial education involving different audiences.
Current Status
Somos Education: Contract until 2026 with the largest educational group in the country with 1,5 Mi students.
Growth and scale up stage.
Growth and scale up stage.
Market
Global Market Size:
TAM: 2Bi+ Population between 0 - 14
SAM: 1,3Bi+ Internet Access
SOM: 65Mi+ Users within 5 years
US$41 Bi+ Kids’ allowances annually
86,17% of Parents who give an allowance require tasks to be done
1 in 2 Parents give an allowance
Brazilian Market Size:
R$60 Bi+ Child Monthly Tuition
R$40 Bi+ Cash transactions made by children
R$27 Mi+ Young people between 6 and 14 years old
TAM: 2Bi+ Population between 0 - 14
SAM: 1,3Bi+ Internet Access
SOM: 65Mi+ Users within 5 years
US$41 Bi+ Kids’ allowances annually
86,17% of Parents who give an allowance require tasks to be done
1 in 2 Parents give an allowance
Brazilian Market Size:
R$60 Bi+ Child Monthly Tuition
R$40 Bi+ Cash transactions made by children
R$27 Mi+ Young people between 6 and 14 years old
Problem or Opportunity
1- Children and young and teenagers are not served by banking services.
2- Families need to teach financial education in a practical way to their children.
3- Schools are required to include financial education in the academic curriculum.
2- Families need to teach financial education in a practical way to their children.
3- Schools are required to include financial education in the academic curriculum.
Solution (product or service)
A gamified Platform integrated with a digital wallet and educational allowance to:
1- TEACH FINANCES: financial educators and schools
2- SELL PRODUCTS: marketplaces and content producers
3- CASHLESS PAY: retailers or service providers.
The platform connects four different stakeholders, creating a closed ecosystem where the raw material is: communication, content, education and consumption.
1- TEACH FINANCES: financial educators and schools
2- SELL PRODUCTS: marketplaces and content producers
3- CASHLESS PAY: retailers or service providers.
The platform connects four different stakeholders, creating a closed ecosystem where the raw material is: communication, content, education and consumption.
Competitors
Go Henry
Penny box
Rooster money
Penny box
Rooster money
Advantages or differentiators
1- DIGITAL WALLET: electronic money for online transactions.
2- MARKET PLACE: online stores and infoproducts.
3- DISTANCE LEARNING: infoproduct making and sales platform.
4- QR CODE PAY: cashless and cardless payment gateway.
5- GAMIFICATION: environment for learning retention
6- SOCIAL NETWORK: social content network and evaluation of (info) products.
2- MARKET PLACE: online stores and infoproducts.
3- DISTANCE LEARNING: infoproduct making and sales platform.
4- QR CODE PAY: cashless and cardless payment gateway.
5- GAMIFICATION: environment for learning retention
6- SOCIAL NETWORK: social content network and evaluation of (info) products.
Finance
REVENUE:
FINANCIAL TRANSACTION FEES
SHARE OF FINANCIAL INCOME
SOFTWARE LICENSE (WHITE LABEL)
SALES BROKERAGE RATES
PLATFORM SUBSCRIPTION
COSTS:
PLATFORM DEVELOPMENT
CLOUD SERVICES
APP DEVELOPMENT
FINANCIAL TRANSACTION FEES
TRANSFER TO SUPPLIERS
MARKETING AND PUBLIC RELATIONSHIP
FINANCIAL TRANSACTION FEES
SHARE OF FINANCIAL INCOME
SOFTWARE LICENSE (WHITE LABEL)
SALES BROKERAGE RATES
PLATFORM SUBSCRIPTION
COSTS:
PLATFORM DEVELOPMENT
CLOUD SERVICES
APP DEVELOPMENT
FINANCIAL TRANSACTION FEES
TRANSFER TO SUPPLIERS
MARKETING AND PUBLIC RELATIONSHIP
Business model
Business Model: PaaS - Platform as a service
Chanells: social networks, app stores, website: www.tindin.com.br
Metrics:
- Cost of customer acquisition.
- Lifetime value.
- Rate of lost customers.
- Cost of service provided (CSP).
- Burn rate.
Chanells: social networks, app stores, website: www.tindin.com.br
Metrics:
- Cost of customer acquisition.
- Lifetime value.
- Rate of lost customers.
- Cost of service provided (CSP).
- Burn rate.
Money will be spent on
Marketing and sales
Traction strategies
Hiring employees
Research and Development
Traction strategies
Hiring employees
Research and Development
Offer for investor
10%
Team or Management
Incubation/Acceleration programs accomplishment
Orbital Aceleradora (www.orbital.ac) - Maringá-PR Brazil
Won the competition and other awards
Startup Weekend champion in 2018.
Winner of "Innovate Together II" Sicredi Competition in 2019 (category: attractive means of payment for children and young people).
Shark Tank Brazil: One of the 64 companies selected for the 4th season among+2,000 candidates.
Champion of PitchDay "Financial Education" of Xpeed XP Inc.
Brazilian Champion of Open Innovation Contest 2021.
Finalist "Society" of the Reality Show Rocket Startup 2020.
Winner of "Innovate Together II" Sicredi Competition in 2019 (category: attractive means of payment for children and young people).
Shark Tank Brazil: One of the 64 companies selected for the 4th season among+2,000 candidates.
Champion of PitchDay "Financial Education" of Xpeed XP Inc.
Brazilian Champion of Open Innovation Contest 2021.
Finalist "Society" of the Reality Show Rocket Startup 2020.
Photos
Product Video
Presentation
Sign in/Sign up