Aluna.Social

Aluna's vision is to gamify finance and create the ultimate social trading experience for the Web 3.0 world.

Our flagship platform, Aluna.Social, is a gamified social trading terminal for managing multiple exchange accounts from one place, with a transparent social environment to learn from experts and automatically mirror trades.

5,500 registered users, with about 14.4% MAU and 0.71% DAU (as a percentage of the total number of registered users).

AUM ~$2M, and Trading volume ~$50M since launched.

Target market includes crypto traders across the globe, which is made up predominantly of North America, Europe, and Asia.

Total addressable market = ~150M crypto asset users
Serviceable addressable market today = ~30-50M crypto exchange users

Traders today have a huge choice of exchanges to invest in and speculate on cryptocurrencies, from small DEX’s to industry heavyweights such as Binance, Bitmex and FTX. Alongside the growth in exchanges has been an increasingly fragmented market of support services: trading bots, technical analysis tools and account management services, all of which are purposefully designed to smooth and enhance the trading experience.

The ability to copy-trade is an essential and growing part of the trading ecosystem. Social trading platforms, such as eToro, allow less experienced individuals to benefit from the knowledge of their top traders, who are rewarded both financially and reputationally. However, useful and popular as these legacy platforms are, they are ​not native to crypto and were not designed to integrate with the crypto ecosystem.

The wide variety of choices, along with all the social media activity that accompanies it, might seem like a good thing. But for most traders, the flood of information and conflicting opinions can be overwhelming. Finding out about different assets is difficult when there are thousands of them and more often than not an exchange will have its own unique set of features.

Among the constant noise of Crypto Twitter, Telegram, YouTube channels and other media it is difficult to make sense of what’s actually being traded versus what’s being promoted — there is simply a lack of transparency and trust.

Aluna.Social tackles the problem with inventive solutions:

● One-stop Shop.​ Rather than expend effort on learning the nuances of UI and functionality across multiple exchange platforms, users can manage their trades through a single interface connected to exchange APIs, while analysing and monitoring the market with the built-in screener tool and news feed.

● Transparency.​ Reliable signal providers can be identified via public profiles displaying verified trading history and real time trades. In other words, signal providers put their money where their mouth is​, ensuring other traders can trust a signal because it corroborates with a trader’s actual practices. Existing social media channels do not carry this proof, which means new traders can easily fall into the trap of following signals without reliable track records.

● Gamification.​ Aluna provides a wealth of curated sentiment data based on innovative prediction gaming structures. The community’s inclinations, history and forward-looking direction are all fluidly visible as traders stake for or against each other’s positions, reputations as well as future market possibilities.

This combination of ​verifiable track record and ​game-based interaction ​not only smooths the learning curve for new traders but also impacts the behaviour of well versed, more accomplished signal providers. Ultimately, as Doering, Neuman and Paul inform us, “social trading is able to reduce information asymmetries... and can provide access to ​hedge fund-like
returns,​ while offering high transparency, liquidity ​and ​accessibility”​ .

Competitors
A) Social/Copy trading - eToro, Covesting, dHedge
B) API trading terminal - Cryptowatch, Coinigy, 3Commas, Cryptohopper

1) Aluna is not an exchange/brokerage, and does not have custody of user funds.

2) Aluna combines social trading with API trading so users can use our flagship copy-trading feature across all the world's top exchanges.

3) Transparent environment where traders share their unforgeable trading history and portfolios

1. Monthly subscription model for PRO features on our platform
2. Trading fee kickbacks
3. Fees from other features (e.g. P2P marketplace) and smart contracts (prediction games etc.)

Developement of the platform, marketing, and other operational expenses.

ALN is an ERC-20 token secured by the Ethereum network.

The ALN token private sale is currently ongoing.
- Price: $0.15 / ALN
- Minimum amount: $10,000
- Locked up until end of public sale (Q3 2021) and then vested for the following 6 months linearly (by block)