Photo - Flo by Saada
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Flo by Saada

Empowering SMEs to automate sales through plug & play tools

Kenya
Market: Services, Financial services, Another, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 10.01.2021
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Idea

FLO is a no-code plug & play tool that enables businesses to build USSD, SMS, IVR, and WhatsApp solutions without writing a line of code or hiring any tech expertise.

Current Status

Traction:

We are currently powering 16 Businesses across 8 countries in Africa.

each business is paying a monthly subscription fee bringing our MRR to $1,125

Market

Our target market are SMEs that

1.Serve 0ver 500 customers on a monthly basis
2. Whose offering is inclined towards service
3. Have a monthly operating budget of $500 and above
4. Located in urban areas, cities, and towns.
5. Wish to digitize customer operations to increase their customer base while cutting cost
6. Cannot sustain an onsite tech team to manage a tech infrastructure.

Problem or Opportunity

SMEs in Africa gobble with limited resources, as such they find it hard to automate operations due to hefty overhead costs that come with hiring & maintain an onsite tech team to build and maintain tech infrastructures.

Most SMEs find it hard to increase their customer base due to limited capital to invest in tech solutions to expand operations.

Integration into local service APIs is cumbersome for SMEs since most service providers have varying integration protocols.
This means each time they need to do an integration, they have to hire a tech expert to do write integration code.

Solution (product or service)

To address this gap, Saada Tech developed FLO,

FLO is a no-code plug & play tool that enables businesses to build USSD, WhatsApp, IVR, and programmable SMS solutions in minutes, without writing a line of code.

The tool has two main components

1. Flow builder service
2. Integrations Service

Competitors

Direct Competitors include:
Message Bird
Infobip
Echo Mobile
Clickatell

Advantages or differentiators

While others focus on helping businesses automate the creation of solutions, we take a localized approach by including an off-the-shelf integration micro-service that enables businesses to instantly connect to local service provider APIs in each market without needing to write code. This means we enable businesses to create holistic solutions that are relatable to each local market.


We give customers the freedom to choose their preferred service provider for USSD/SMS/WhatsApp on our dashboard, by generating an easy to copy webhook.

Finance

We charge a subscription fee to our customers.

The subscription is divided into tiers which are determined by the number of customers that a business serves and the number of third-party integrations that a business consumes.

Business model

Our business model is a B2B .

Channels:
Social channels (Facebook, Twitter, LinkedIn, )
Google Ads,
Youtube Ads
Direct sales.
SEO
Website & blogs
Webinars

Metrics:
The number of new subscribers,
The NUmber of customers who sign up on FLO.
Monthly Recurring Revenue

Money will be spent on

Business development:
Being a Saas product our solution can be used from any part of Africa. We currently have clients in 8 clients in Africa.
In order to fast track brand presence in many African countries, we would need funding to accelerate the marketing and awareness campaign to create a renowned brand in Africa.

Offer for investor

$500,000 for a 15% stake in the company

Team or Management

Risks

The main risk for FLO is

1. Telco service providers for USSD, SMS, and IVR building onsite flow builders to enable their customers to build flows within their dashboard.

Incubation/Acceleration programs accomplishment

We are part of MEST Africa incubator program after securing seed funding from Meltwater foundation

Won the competition and other awards

Was nominated by Apps Africa for best disruptive Apps in Africa Category 2020
Participated in Africa Arena pitch competition 2020.

Participated in Mest Africa challenge winning a seed funding of $100,000

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video