Revolutionary social discovery ads formats inside news traffic to deliver engagements and sales to brands. We entertain the audience with sticky videos and sell brand products.
Current Status
Launched in the middle of 2018. Raised 1.2 in SAFEs seed rounds. Working in Vietnam, Malaysia, Indonesia. Breakeven already. $2mln in annual revenue 2020. In 2020 YTY 50% growth despite of covid-19. 120 big brands are clients.
Market
B2b
Problem or Opportunity
The problem of getting online attention for brands on scale to deliver direct to customers sales.
Solution (product or service)
Social discovery campaigns on news traffic to deliver more engagement and sales
Competitors
https://www.teads.com/ consumable.com on USA market https://consumable.com/buyers.html
Advantages or differentiators
The advantage is incredible high people engagements in brands' products.
The differentiation is that we entertain audiencea sell.
Finance
1. Breakeven. Zero profit to grow faster.
2. Gross margin 50%
3. 50% come to news publishers. Team and IT infrastructure costs are the other 50%
Business model
1. ADBRO sell social discovery ads on owned platform to big brands.
2. We choose top-trending brands verticals videos from TikTok, FB, Instagram, Youtube
3. Contracted young creators produce same style commerce videos with a brand products (one-day production)
4. ADBRO runs discovery commerce videos inside own in-image network
5. ADBRO charges for engagements, clicks and leads
6. ADBRO keeps 50% margin. Other 50% comes to news publishers.
Money will be spent on
Money will be spent to scale the team and ride increased demand. Plus to open Australian and Thailand markets.