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ADBRO

Entertain first then sell. Online.

Malaysia
Market: Internet and IT, Services, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 05.01.2021
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Idea

Revolutionary social discovery ads formats inside news traffic to deliver engagements and sales to brands. We entertain the audience with sticky videos and sell brand products.

Current Status

Launched in the middle of 2018. Raised 1.2 in SAFEs seed rounds. Working in Vietnam, Malaysia, Indonesia. Breakeven already. $2mln in annual revenue 2020. In 2020 YTY 50% growth despite of covid-19. 120 big brands are clients.

Market

B2b

Problem or Opportunity

The problem of getting online attention for brands on scale to deliver direct to customers sales.

Solution (product or service)

Social discovery campaigns on news traffic to deliver more engagement and sales

Competitors

https://www.teads.com/
consumable.com on USA market https://consumable.com/buyers.html

Advantages or differentiators

The advantage is incredible high people engagements in brands' products.
The differentiation is that we entertain audiencea sell.

Finance

1. Breakeven. Zero profit to grow faster.
2. Gross margin 50%
3. 50% come to news publishers. Team and IT infrastructure costs are the other 50%

Business model

1. ADBRO sell social discovery ads on owned platform to big brands.
2. We choose top-trending brands verticals videos from TikTok, FB, Instagram, Youtube
3. Contracted young creators produce same style commerce videos with a brand products (one-day production)
4. ADBRO runs discovery commerce videos inside own in-image network
5. ADBRO charges for engagements, clicks and leads
6. ADBRO keeps 50% margin. Other 50% comes to news publishers.

Money will be spent on

Money will be spent to scale the team and ride increased demand. Plus to open Australian and Thailand markets.

Offer for investor

$500k-2m in Safe note with 12m cap.

Team or Management

Risks

Competition

Incubation/Acceleration programs accomplishment

YC Startup school
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation