Photo - Happhe - Happy & Healthy
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Happhe - Happy & Healthy

The Amazon of healthcare for NCD patients

Guatemala
Market: Internet and IT, Medicine, Services, Pharmacology, Another, Mobile applications
Stage of the project: Operating business

Date of last change: 23.10.2020
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Idea

Happhe is a digital health ecosystem that connects patients, physicians and health providers in real-time. Our aim is to increase treatment adherence for patients with NCDs, through the use of gamification and tangible incentives.

Current Status

Happhe App - For patients, Launched in March 2020
4K downloads
User retention: 30-day +70%, 60-day +60%, 90-day +50%
Average cost per install: $0.12
Monthly med intakes marked on time: +15K
100 monthly buying customers

Happhe MD - For physicians (telemedicine)
Product finished, to be Launched in Nov 2020

Happhe VM - For pharmeceutical Sales Reps
Under deveolment, to be Launched in Q1 2021

We are currently operating in Guatemala, but are expanding to Central America and Mexico in Q1-Q2 2020.

Market

NCD Patients in Latinamerica - 150 million

Markets
- Pharmaceutical: $70b - TAM | $20b - SAM (out of the pocket segment) | $700m - SOM
- Telemedicine market: $3.5b - TAM | $175m - SOM

Problem or Opportunity

75% of deaths in Latin America are due to non-communicable diseases and there are more than 150 million patients living with chronic diseases.

Those patients RECURRENTLY need health products and services in order to survive, such as: Meds, Doctors, Labs/Exams, Hospitals.

However, staying adherent to their treatments is hard, mainly due to three factors:
1. Is expensive
2. It takes a lot of time and effort
3. There's no tangible incentives to stay adherent

Solution (product or service)

At Happhe, we focus on improving the physical and mental health of patients with chronic conditions.

With Happhe App, patients can access telemedicine services and share real-time data with their trusted physician, place pharmacy orders, configure med intake reminders and control different health variables, such as intake adherence, mood and, coming soon, data coming thorugh our own line of wearable devices.

Our platform is gamified, so our users get points and cash for completing different challenges, which boosts their motivation to take control of their health.

We facilitate communication and exchange of real-time information between patients, doctors and health providers, resulting in greater and better coverage of the products and services they need.

Competitors

Telemedicine "platforms":
- NON-NATIVE: Whatsapp (91% of the market), Zoom (7% of the market)
- FOR PRIVATE PHYSICIANS: Huly, Aliv.io, e-medica
- PHYSICIANS IN PAYROLL: Doctor Online, Family Card, Blue Medical

Online Pharmacies:
- Welby

Advantages or differentiators

Three main differentiators
1. We provide incentives to promote organic adoption and interaction
2. Our ecosystem of tools are for DAILY use, boosting loyalty and retention
3. We build the BEST products, our retention metrics and customer reviews demonstrate it

Finance

B2C:
- Pharmacy sales
- Telemedicine commissions
- Monitoring devices sales

B2B:
- Advertising
- Big data
- Platform subscriptions to VM (pharmaceutical sales reps)

Business model

B2C:
Sales through our mobile app for patients: Happhe App
Services: Pharmacy, Telemedicine commissions, monitoring health devices.

B2B:
Sign-up contracts for our service portfolio with health providers.
Services: Advertising, Big Data, Platform subscriptions to VM.

Money will be spent on

Establish operations + new feature development
- 9 Headcounts - 58%
- Marketing and promotion - 14%
- Infrastructure (G&A) - 28%

Offer for investor

Convertible debt with a 15%-20% discount.

Team or Management

Risks

Running out of cash if we don't raise our Seed round.

A lot of new players enter the digital healthcare market each month.

Incubation/Acceleration programs accomplishment

IRP by Seedstars (https://www.seedstars.com/magazine/investment-readiness-program-launches-new-format-january-2020/)

Won the competition and other awards

Innovation Awards Latam Semi-Finalist in 2019.
https://innovationawardslatam.com/

Invention/Patent

Trademark registration in:
- USA
- Brazil
- Colombia
- Mexico
- Guatemala

Photos

Photo 1 - The Amazon of healthcare for NCD patients
Photo 2 - The Amazon of healthcare for NCD patients

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video